Graphic Designer for Premium Activewear Brand (Social + Web Creatives) Off Peak

Off Peak is a premium activewear and performance apparel brand. We’re building toward the level of brands like Arc’teryx, Montirex, and Trailberg — technical, minimal, elevated. Not mass-market, not fast fashion. Every piece is built with intent: technical fabrics, considered colourways, clean construction. Our AW26 MOMENTUM collection is live, and we’re heading into a proper early-access launch. We have the foundations in place — a locked typography system (Cy Grotesk Wide, Cy Grotesk Key, HK Grotesk), a Canva Brand Kit, and professionally shot product and lifestyle photography (studio, outdoor, drone). What we’re looking for now is someone who can take real ownership of how the brand looks and feels across social and paid channels — not just execute a brief line by line, but bring a point of view on layout, composition, and visual identity that matches the quality bar of the brands above. This role: This isn’t a one-off design gig. We’re looking for someone to grow into a real creative voice for the brand — helping guide visual direction across Instagram, Meta ads, and our website as we scale toward launch. The right person has real long-term potential here, including ongoing paid work and creative input on where the brand goes visually. We’re starting with a small paid project so we can see how you work and how you think about the brand — then moving into an ongoing working relationship from there. Starting project — what’s included for $80: • 3 Instagram feed graphics, using photography we provide — with your input on composition/layout choices, not just placing text on an image • 1 Meta ad creative (static), built to our brand typography system • 1 round of revisions included • Final files delivered as layered source (Canva or your working file) + exported PNG/JPG in required sizes • A short note (a few lines) on how you’d approach our visual direction going forward — this matters more to us than the graphics themselves How this will run (so we’re both protected): • Payment is via Upwork’s fixed-price milestone system only — funds are held in escrow and released on delivery/approval, never sent outside Upwork. • Full brief, brand assets (typography files, Canva Brand Kit, photography), and reference examples provided before work starts. • 1 round of revisions is included in the $80. Additional revisions beyond that will be discussed and paid separately. • All final files (source + exports) must be delivered before milestone release — we need editable source files, not just exports. • Off Peak retains full ownership and usage rights to all delivered work once paid. Ideal candidate: • Portfolio with premium/technical fashion, activewear, or outdoor brand work — genuinely know the visual language of brands like Arc’teryx, Montirex, or Trailberg • Someone who thinks about brand direction, not just individual assets • Experience designing for Meta ads specifically, not just static social posts • Reliable, clear communicator — we’re looking for a long-term working relationship, not a single transaction To apply, please include: 1. 3–5 portfolio pieces most relevant to premium/technical activewear or outdoor brands 2. A line or two on a brand (activewear or otherwise) whose visual direction you admire and why 3. Whether you’ve designed Meta ad creative before 4. Confirmation you’re comfortable with the fixed-price milestone structure above Note: This starting project is real, paid work — not a spec test. If it’s a good fit on both sides, there’s a genuine path to ongoing work helping lead Off Peak’s visual direction as we grow.