Growth & Demand Generation Specialist — AI SaaS for US Professional Services Firms

About Us Arca Desk builds AI-powered agents that automate front-office operations and streamline workflows. Our accounting product — arcadesk.io/accounting-ai — is purpose-built for US accounting, bookkeeping, and tax firms, and is sold on monthly and annual SaaS plans. A typical small firm spends 8–12 days per return cycle waiting on client documents, with staff sending the same reminder three times. Our system gets every client, deadline, and follow-up out of your inbox and into one organized system. AI sends those reminders automatically — email first, text second — and shows you one list of what's still missing across every client. We are hiring a freelancer to own top-of-funnel growth: finding US accounting firms that fit our profile, getting in front of the partner or owner, and filling our calendar with demos that turn into paying subscriptions. This is intended to become a long-term relationship with the right person. Your Role Your objective is qualified demos and paid subscriptions — not lead lists. We want someone who thinks like a growth operator: builds the list, writes the sequence, runs the test, reads the numbers, and changes the approach when something isn't working. You should be comfortable owning a number and reporting against it honestly, including when a channel fails. Responsibilities Build and maintain a targeted database of US accounting and bookkeeping firms matching our ICP. Identify managing partners, firm owners, and operations leads — the people who actually approve software spend. Source and verify contact data; keep bounce rates low and domains healthy. Set up and run cold email infrastructure (domains, warmup, deliverability, CAN-SPAM compliance). Write and test outbound copy that speaks the language of an accounting practice, not generic B2B SaaS. Run LinkedIn outreach and engage prospects in accounting communities. Find distribution beyond outbound: state CPA societies, accounting podcasts and newsletters, QuickBooks/Xero partner ecosystems, franchise and networking groups, affiliate and referral partnerships. Propose and manage paid campaigns (LinkedIn, Google, Meta) where the numbers justify it. Book qualified demos and drive free-trial signups. Keep the CRM clean and send a weekly report on pipeline, spend, and what you learned. Who We Sell To Market: United States only. Firm types: CPA firms, bookkeeping practices, tax preparers, outsourced accounting providers, fractional CFO firms. Firm size: roughly 3–50 staff — large enough to feel operational pain, small enough that the owner decides quickly. Buyer: managing partner, firm owner, or operations manager. Timing matters: January through mid-April is US busy season. Outreach strategy has to account for this. Tell us in your application how you'd handle it — it's a real test of whether you've sold into this niche before. Ideal Candidate You should have experience in several of the following: B2B SaaS demand generation or outbound sales Cold email at scale, including deliverability and infrastructure LinkedIn prospecting and social selling Appointment setting for demo-led SaaS Paid acquisition CRM and pipeline management Strongly preferred: you have sold software to accountants, bookkeepers, professional services firms, or another niche vertical with a defined trade community. Selling into accounting is not the same as selling into "SMBs" — the buyers are conservative, referral-driven, credential-conscious, and highly skeptical of AI claims. We want someone who already understands that. What We're Looking For Native-level written English, and copy that sounds like a person rather than a template. Strong research instincts — you can find a list nobody else is emailing. Self-directed. You bring ideas rather than waiting for a brief. Honest about results, including bad ones. Comfortable working remotely with meaningful overlap with US business hours. How Success Is Measured Qualified demos booked, and demo show-up rate Free trials or pilots started Demo-to-paid conversion contribution New MRR influenced Cost per demo and cost per acquisition Reply and positive-reply rates on outbound Compensation Please submit your hourly rate along with: Examples of similar work — ideally B2B SaaS, and ideally with numbers (volume sent, reply rate, demos booked, pipeline generated). Verticals you've generated leads for — call out accounting, finance, legal, or other professional services if applicable. Your stack — e.g. Apollo, Clay, LinkedIn Sales Navigator, Instantly, Smartlead, Lemlist, HubSpot, and how you handle data enrichment and email deliverability. Your first-90-days plan — a short, specific answer to: how would you get US accounting firms to book a demo of an AI product? Where would you source the list, what angle would you lead with, and what would you test first? Generic proposals will not be reviewed. Applications that engage with question 4 specifically will go straight to the top. Performance bonuses are available on top of the hourly rate for demos held and subscriptions closed. We'll agree on the structure once we've seen a few weeks of work together.