Growth Lead — Telehealth Peptide Brand (Google/Meta Ads)

We're a US telehealth wellness brand built on the Bask Health platform, preparing to scale a peptide/prescription-facilitation offer. We're looking for a senior growth operator who has scaled a telehealth or compounded-medication DTC brand and can own paid acquisition end-to-end. What you'll own: Full-funnel paid acquisition strategy and execution across Meta and Google (search, PMax, YouTube) Compliant ad account setup for a prescription/telehealth vertical — LegitScript, Meta's prescription drug permission process, restricted-vertical policy navigation Landing page/funnel CRO on the Bask Health stack (checkout flows, intake forms, pharmacy routing) CAC/LTV modeling, channel mix, and scaling roadmap from launch to $1M+/mo Creative direction and testing frameworks (you don't need to design, but you need to know what converts in telehealth) Required experience: Scaled paid acquisition at a telehealth, GLP-1, peptide, TRT, or compounded-medication brand ($5M+/yr minimum — show us the brand) Hands-on Meta + Google Ads management in restricted health verticals post-2024 policy changes Direct experience with Bask Health, OR deep experience with comparable telehealth infrastructure (Healthie, MDI, OpenLoop, Beluga) and willingness to ramp on Bask fast Understanding of LegitScript certification and pharma ad compliance Data-driven: you live in CAC, AOV, LTV, MER — not vanity metrics Nice to have: Took a health/wellness brand from early stage to $10M–$100M+ Experience with subscription/recurring Rx models Email/SMS retention (Klaviyo or similar) in a telehealth context Engagement: Fractional/part-time to start (15–25 hrs/week), monthly retainer + performance bonus tied to revenue milestones. Long-term role for the right operator as we scale. Fully remote, US hours preferred. To apply, answer these (applications without answers will be declined): Name the telehealth/peptide/GLP-1 brand(s) you scaled, your role, and the revenue range you took them through. Walk me through getting a compounded or peptide offer approved to run on Meta in 2025–2026. Be specific. What was your blended CAC and channel mix at your last telehealth brand? Rate your hands-on Bask Health experience 1–10. If below 7, name the comparable platform you know best. Do not reach out to us outside of Upwork. You will be disqualified.