Growth Marketing Expert Needed to Scale Traffic & User Acquisition for New Consumer Platform

We are looking for an experienced Growth Marketing / Digital Marketing professional to help launch and scale a new consumer-facing platform. GivingPals is a newly developed charitable gifting platform that allows users to make charitable donations in honor of friends, family, colleagues, or loved ones and pair the donation with a personalized digital card. The platform is built and nearing launch readiness. We are now looking for an experienced marketer to develop and execute a strategy to drive qualified traffic, build brand awareness, and convert visitors into users. What We Need We are looking for someone who can take ownership of growth strategy and execution, including: * Develop a comprehensive go-to-market and user acquisition strategy * Identify the best channels for driving qualified traffic and conversions * Develop and execute SEO and content strategies * Evaluate and manage Google Ads / paid search * Develop strategies for Meta, Instagram, and other relevant social channels * Identify partnership, referral, PR, backlink, and organic growth opportunities * Optimize landing pages and conversion funnels * Analyze user behavior, traffic sources, and conversion/drop-off data * Use analytics and testing to continually improve acquisition and conversion * Help establish KPIs including CAC, conversion rate, ROAS, traffic growth, and completed transactions * Recommend creative campaigns around occasions such as birthdays, weddings, sympathy, appreciation, holidays, employee recognition, and other gifting moments Who We’re Looking For We want someone who is hands-on and results-driven, not someone who will simply provide a marketing plan and leave execution to us. Ideal candidates will have: * Proven experience growing traffic and customer acquisition for a consumer-facing website, marketplace, e-commerce business, or startup * Strong knowledge of both paid and organic acquisition * SEO experience * Google Ads and/or Meta Ads experience * Experience with analytics, conversion tracking, funnels, and A/B testing * Ability to work with our development/design team when landing-page or tracking changes are needed * A strong understanding of how to take a new platform from limited traffic to meaningful, sustainable user acquisition Experience marketing gifting, nonprofit/charitable giving, e-commerce, consumer marketplaces, or occasion-based products is a major plus. When Applying Please include: 1. Examples of websites or businesses where you were responsible for increasing traffic and/or customer acquisition. 2. Specific results you achieved (traffic growth, conversions, CAC, ROAS, revenue, etc.). 3. Which acquisition channels you personally managed. 4. What you would focus on during the first 30 days for a newly launched platform like GivingPals. 5. Whether you handle execution yourself or work with a team. We are looking for someone who can become a long-term growth partner if the initial engagement is successful.