Growth Marketing Manager – Email, PPC & Campaign Strategy

ABOUT RISE PEAK DIGITAL Rise Peak Digital is a growing digital marketing agency specializing in SEO, AI search optimization, content, paid advertising, and digital growth strategies. We're looking for an experienced Growth Marketing Manager to help develop and execute our internal marketing strategy and consistently generate new business opportunities for the agency. This is not simply a task-based marketing position. We're looking for someone who can evaluate our current marketing efforts, identify opportunities, develop initiatives, present recommendations, and take ownership of implementation once priorities are approved. WHAT YOU'LL OWN You will help develop and manage Rise Peak Digital's overall marketing strategy, including: - Email Marketing: Manage email marketing initiatives including database segmentation, newsletters, nurture campaigns, reactivation campaigns, promotions, and automations. - PPC Strategy: Develop and oversee Google Ads and paid social strategies, monitor performance, and recommend opportunities to improve lead generation. - Social Media: Develop our social media strategy and content calendar and coordinate content creation and publishing. - Marketing Campaigns: Proactively develop campaigns such as case studies, lead magnets, webinars, promotions, referral campaigns, retargeting campaigns, and other lead-generation initiatives. - Lead Generation: Identify opportunities to generate qualified leads and create new sales opportunities. - Landing Pages & Funnels: Help plan and coordinate landing pages, forms, funnels, and conversion improvements. - Marketing Analytics: Monitor campaign performance and provide clear reporting on leads, conversions, cost per lead, email performance, PPC performance, and other relevant KPIs. - Project Management: Coordinate with designers, developers, writers, PPC specialists, and other team members to move approved marketing initiatives forward. THE MOST IMPORTANT PART OF THIS ROLE We want someone who takes initiative. Rather than waiting for leadership to develop every marketing idea and assign individual tasks, we want you to regularly bring forward recommendations such as: "Here are the three marketing initiatives I think we should focus on this month. Here's why I recommend them, what we'll need to execute them, and what results we're trying to achieve." Once an initiative is approved, you'll be responsible for coordinating its implementation, tracking progress, and communicating results. You'll have access to other team members and specialists when necessary, but you'll be responsible for keeping projects organized and moving forward. WHAT WE'RE LOOKING FOR Ideally, you have: - 4+ years of digital marketing experience - Strong email marketing and marketing automation experience - Knowledge of Google Ads and paid social advertising strategy - Experience developing marketing campaigns from concept through execution - Experience developing or managing social media strategy - Strong understanding of lead generation and conversion funnels - Experience coordinating marketing projects and/or team members - Ability to analyze marketing data and make decisions based on performance - Excellent written communication skills - Strong organizational and project-management skills - A proactive, entrepreneurial mindset Experience marketing a digital agency, B2B service company, SaaS company, or professional services business is a major plus. You do not need to be an expert in every individual marketing discipline. We're more interested in someone who understands how the different pieces work together, can develop a strong strategy, and knows how to coordinate specialists when additional expertise is needed. HOURS AND COMPENSATION We're initially looking for approximately 15–20 hours per week. Our expected budget is depending on experience, although we may consider higher rates for an exceptional candidate. This will initially be a part-time engagement, with the potential for additional responsibilities and hours based on business needs and performance. HOW TO APPLY Please start your Upwork proposal with the words "RISE PEAK" so we know you've read the full description. PLEASE ALSO ANSWER THE QUESTION BELOW AS WELL AS THE SCREENING QUESTIONS: Take a few minutes to review the publicly available information about Rise Peak Digital before answering this question: If you joined our marketing team tomorrow, what are the first three marketing initiatives you would want to investigate or potentially launch during your first 60 days — and why? We don't expect you to have all the information about our company yet. We're primarily interested in understanding how you evaluate opportunities, prioritize initiatives, and think about marketing strategy. Please submit your application and all responses through Upwork.