Growth Marketing Strategist (B2B SaaS)

Growth Marketing Strategist (B2B SaaS) We are looking for an experienced, hands-on Growth Marketing Strategist to become the first member of our marketing team. This is not a traditional marketing role. We are not looking for someone to simply manage social media, run ads, or write blog posts. Your primary responsibility is to determine how to acquire customers efficiently by identifying our ideal customer profile, validating messaging, testing marketing channels, and developing a scalable customer acquisition strategy. You will initially support multiple early-stage B2B SaaS companies under our holding company, with the goal of helping us achieve product-market fit and consistent customer growth. Responsibilities • Identify and validate ideal customer profiles (ICPs). • Develop and test marketing strategies across multiple acquisition channels. • Conduct customer discovery interviews and market research. • Analyze competitors and identify market opportunities. • Improve website messaging, landing pages, and conversion funnels. • Plan and execute marketing experiments. • Measure and report KPIs with actionable recommendations. • Work closely with founders to prioritize growth opportunities. • Develop repeatable customer acquisition systems. • As the company grows, help recruit, train, and lead additional marketing team members. Requirements • 5+ years of digital marketing and growth strategy experience. • Strong B2B SaaS marketing experience. • Proven track record of generating leads and growing software businesses. • Experience with SEO, paid advertising, email marketing, content marketing, conversion optimization, and analytics. • Excellent analytical and communication skills. • Fluent written and spoken English. Nice to Have • Experience working with startups. • Experience building marketing teams. • Experience marketing to U.S. businesses. • Familiarity with AI marketing tools and automation. What We're Looking For We value strategic thinking over execution alone. We are looking for someone who can determine what should be done, why it should be done, and then help execute and measure the results. This role has significant long-term growth potential. Our vision is for this individual to become the Head of Marketing for our portfolio of companies and eventually build and lead a world-class internal marketing team.