Growth & Social Media Lead — B2C Startup + Creator Brand

Growth and Social Media Lead - B2C Startup and Creator Brand I am looking for a hands-on Growth and Social Media Lead to own social media and early-stage growth across two accounts: a new B2C platform and an existing founder-led creator account. We are preparing the new platform for beta and public launch, so I need someone who can do much more than manage a content calendar. I am looking for someone who understands organic growth, social content, UGC, creator engagement, community building, social automation and user acquisition, and who is comfortable being hands-on with execution. NON-NEGOTIABLES Please only apply if you are comfortable owning the following. 1. Both accounts You will support both the new B2C brand and an existing founder-led creator account. 2. Daily content Approximately one post per day for each account. Content can be intelligently repurposed across relevant platforms, but both accounts need a consistent daily presence. 3. The new brand will not use the founder’s face My face will not appear on the new brand’s social pages. We need to build a strong standalone brand through UGC, creators, product-led content, educational content, real user experiences, testimonials and social proof. You need to be comfortable building engaging social content without relying on a founder talking to camera. 4. UGC and creator engagement You will actively identify, approach and coordinate UGC creators and relevant micro-creators. This includes creator research, outreach, briefing, follow-up and helping us build a repeatable creator pipeline. 5. Comment-to-DM and social automation You will help set up and manage tools such as ManyChat to create automated social journeys. For example, someone who comments a specific keyword on a post should automatically receive a DM with a link to our free assessment and/or an opportunity to apply to join our first beta community. Experience setting up these types of journeys is highly desirable. 6. First 100 beta users One of the first major objectives will be helping us recruit our first 100 beta users. I want someone who actively thinks about acquisition through organic content, UGC, creators, outreach, community, referrals, social automation and other growth experiments. I do not want someone who simply publishes content and waits for people to sign up. ABOUT THE NEW PLATFORM We are building a new consumer platform focused on human potential, careers, AI and the changing world of work. The platform helps people better understand their capabilities and identify areas they can develop as work continues to change. A key entry point into the platform is a free personalised assessment experience. We are currently pre-launch and preparing for beta. The brand should feel premium, intelligent, credible, modern and human. It should not feel like generic motivational or self-development content. RESPONSIBILITIES FOR THE NEW BRAND You will help: Develop and execute the pre-launch, beta and launch growth plan. Establish and grow our presence across Instagram, TikTok, LinkedIn and Facebook. Publish approximately one piece of content per day. Develop content pillars, hooks, formats and recurring series. Create or coordinate branded short-form content without using the founder’s face. Identify, recruit and manage UGC creators. Develop creator and micro-influencer outreach. Generate authentic testimonials and user stories through beta. Recruit and engage our first 100 beta users. Establish community engagement across comments and DMs. Set up ManyChat or equivalent comment-to-DM automation. Drive users into the free assessment experience. Develop referral, creator and community growth experiments. Track performance beyond followers, views and engagement. Understand and optimise the journey from content to free assessment to user to paid conversion. Recommend when and how paid acquisition should be introduced. ABOUT THE CREATOR ACCOUNT The second account is an existing founder-led TikTok creator account with an established audience. Its content focuses on practical career advice, AI, the future of work and helping people develop the capabilities needed to succeed as work changes. For this account, I will continue to be the person on camera and record the core talking-head content. I need support with: Approximately one post per day. Content strategy and planning. Identifying strong topics, hooks and formats. Turning ideas into a structured content calendar. Editing and packaging recorded content where required. Captions and calls to action. Performance analysis and optimisation. Identifying repeatable content series based on what performs. Audience and community engagement. Relevant creator and collaboration opportunities. Repurposing successful content where appropriate. Growing a genuinely relevant audience rather than chasing vanity follower numbers. The two brands operate in related spaces, but they need to remain distinct. The new business should not depend on my personal account for its growth, and my creator account should not become a constant promotional channel for the business. WHAT I AM ULTIMATELY HIRING YOU TO BUILD I want someone who thinks about the entire growth journey. Content creates attention. Attention creates engagement. Engagement creates conversations. Those conversations should drive people toward the free product, beta participation and eventually paid conversion. Over time, real users should then generate testimonials, UGC, referrals and advocacy that feed back into the growth engine. Followers, views and likes matter, but they are not the end goal. WHO I AM LOOKING FOR I am particularly interested in candidates with experience across some combination of: B2C startups Consumer apps Digital products Creator brands Organic social media UGC Creator and influencer marketing Growth marketing Community building Social automation Early-stage user acquisition You need to combine strategy with hands-on execution. I do not want someone who creates a strategy and then leaves me to execute everything. I want someone who can take genuine ownership of the work, execute a meaningful portion themselves, proactively identify opportunities and tell me where additional specialist support may be required. Experience taking a brand, product or account from zero or very early stage is particularly valuable. HOW I WILL MEASURE SUCCESS For the new platform, early priorities include: Recruiting our first 100 genuine beta users. Building our social accounts from zero. Generating consistent high-quality content without relying on the founder’s face. Creating an active UGC and creator pipeline. Generating real user testimonials and social proof. Driving people from social content into the free assessment. Establishing working comment-to-DM and social automation journeys. Understanding which content and acquisition channels actually convert. For the creator account, success means consistent audience growth, stronger content performance, relevant followers, increased saves and engagement, and developing repeatable content formats that perform. PLEASE ANSWER THESE QUESTIONS WHEN APPLYING Please do not send a generic proposal. 1. Show me two or three brands, products or creator accounts you have personally helped grow. What did you personally own and what were the measurable results? 2. If a new B2C brand had zero followers today and beta was approximately four weeks away, how would you approach acquiring its first 100 beta users? 3. How would you create daily content for a new brand without using the founder’s face? 4. Tell me about your experience sourcing, briefing and managing UGC creators. 5. Have you personally set up ManyChat or similar comment-to-DM automation? If yes, please explain what you built. 6. How would you manage approximately one post per day across each of the two accounts? 7. What parts of this scope would you personally execute, and what would require additional specialist support or budget? 8. What would you prioritise during your first 30 days? 9. How many hours per week do you believe this scope realistically requires? 10. What is your proposed hourly rate or preferred weekly or monthly retainer? Please be specific. I am much more interested in what you have actually built, executed and grown than a long list of marketing services. I am looking to start relatively lean, with the opportunity for this to become a long-term growth partnership as the business grows.