Growth product

Title Founding Growth Lead for Fintech Startup — Help Us Acquire Our First 100 Paying Users investoai.com Job Description We are building InvestoA I, a fintech product designed for long-term retail investors. InvestoAI provides free, personalized Smart DCA signals to help investors understand when and how much to invest during different market conditions. Our paid product focuses on execution and automation, currently starting with Charles Schwab integration. Our immediate objective is very specific: Acquire our first 100 qualified paying users and prove that our business model works. We are looking for a hands-on Founding Growth Lead or Growth Product Manager who can help us find, understand, acquire, onboard, and convert these early customers. This is not a traditional corporate product management position. We do not need someone who only writes PRDs, manages Jira, or delegates work to other teams. We need someone who can personally run growth experiments, speak with users, improve the conversion funnel, create or direct content, and turn early learning into a repeatable customer acquisition strategy. Target Customer Our initial paying customer is likely someone who: - Lives in the United States - Uses Charles Schwab - Invests regularly in SPY, QQQ, or similar ETFs - Keeps some cash available to buy market dips - Wants a disciplined investing system - Is interested in automated execution but does not want to actively trade every day Part of your job will be validating or refining this customer profile. Responsibilities You will work directly with the founder to: - Review our existing product and positioning - Define and validate our ideal customer profile - Interview prospective and existing users - Identify the strongest reasons users would pay - Design the free-to-paid conversion journey - Improve landing-page, onboarding, PWA, and payment conversion - Test acquisition channels such as X, Reddit, YouTube, newsletters, communities, partnerships, referrals, and founder-led outreach - Develop content and distribution experiments - Find and onboard qualified Charles Schwab users - Track activation, conversion, retention, and acquisition metrics - Document objections, user feedback, and reasons for churn - Build a practical strategy to reach the first 100 paying users You should be comfortable doing the work yourself. This may include outreach, customer calls, copywriting, funnel analysis, basic landing-page changes, analytics setup, and experiment execution. Ideal Background We are especially interested in candidates with experience in one or more of the following: - Early-stage B2C startup growth - Consumer fintech or investing products - Subscription products - Product-led growth - Founder-led sales - Community-led growth - Content marketing for US consumers - Conversion and onboarding optimization - GA4, PostHog, Mixpanel, Amplitude, or similar analytics tools - Figma, Framer, Webflow, no-code tools, or AI-assisted prototyping - English-language marketing for the US market Experience at a large company is welcome, but you must also be comfortable operating without a large team, established brand, or significant advertising budget. How to Apply Please review investoai.com before applying. We are not looking for a long, generic cover letter. We want to see how you think. Please answer the following questions in your own words: 1. After reviewing InvestoAI, who do you believe should be our first paying customer? Be specific. 2. What is the biggest obstacle preventing that person from paying for the product today? 3. If you had 30 days and a limited budget, what would you do to acquire the first 10 paying users? Include the channels you would test and the approximate activity required. 4.Tell us about one product where you personally helped acquire or convert early customers. What exactly did you do, and what measurable result did you produce? Please begin your proposal with: “I reviewed InvestoAI.”