🎯 HIRING: Performance-Focused DTC Copywriter – Beauty Niche

🎯 HIRING: Performance-Focused DTC Copywriter – Beauty Niche About Us We’re a fast-growing direct-to-consumer beauty brand that scales through performance-driven creative. We don’t just create content that sounds good — we create copy designed to stop the scroll, create desire, and convert. Every creative we launch is backed by data, customer research, and testing. The Role We’re hiring a DTC Copywriter with experience in the beauty/health/kids niche who understands direct-response marketing and knows how to turn customer problems into compelling marketing angles. You’ll be responsible for developing copy and concepts for Meta ads, advertorials, landing pages, and other performance creatives. You should be comfortable researching competitors, identifying customer pain points, developing new angles, and writing copy that sells. What You’ll Do Write high-converting Meta ad copy and scripts Develop strong hooks, angles, leads, mechanisms, and CTAs Research competitors, reviews, Reddit, social media, and customer feedback Identify new pain points, desires, objections, and buying triggers Turn product features into compelling benefit-driven messaging Develop different angles to sell the same product to different customer avatars Write advertorials, landing page sections, and other DTC marketing copy Analyze winning and losing creatives and iterate based on performance data Study competitors and identify gaps and opportunities in their messaging Work closely with creative strategists and designers to turn concepts into ads Use AI tools when appropriate to speed up research, ideation, and production You Need Proven experience writing direct-response copy for DTC brands Must have experience in the beauty / health & wellness niche Strong understanding of Meta advertising Ability to write compelling hooks and scroll-stopping angles Strong understanding of customer psychology and direct response principles Ability to research a market and extract profitable angles Ability to write copy that is persuasive without sounding generic or overly salesy Strong English writing skills Ability to analyze performance data and improve copy based on results BIG PLUS: Experience scaling winning beauty ads Experience writing advertorials or long-form sales pages Experience with skincare, supplements, haircare, anti-aging, body care, or similar products Experience using customer reviews and competitor research to generate angles