High-End Website Redesign for Healthcare/Telemedicine Company — SEO Preservation Required

Project Overview We are seeking an experienced web designer/developer to perform a high-end redesign of MyPreOp.org, a telemedicine company specializing in virtual preoperative medical evaluations. Our current website is built on Wix and contains a substantial amount of existing content, service pages, location pages, blog content, and SEO work. The goal is to significantly improve the website’s visual quality, user experience, mobile performance, and conversion rate without disrupting existing search rankings, indexed URLs, metadata, or other SEO assets. This is not a basic template refresh. We want a polished, modern healthcare website comparable to leading digital-health and telemedicine brands. Primary Objectives Create a premium, trustworthy, modern healthcare design Improve navigation and overall information architecture Make the patient booking journey faster and more intuitive Clearly separate patient-facing and surgical-office content Improve mobile responsiveness and page-loading performance Strengthen calls to action and conversion opportunities Preserve all existing SEO value during the redesign SEO Preservation Requirements The selected developer must have demonstrated experience redesigning established websites without causing an SEO decline. The project must include: Pre-launch crawl and inventory of all existing URLs Preservation of existing page URLs wherever possible A complete 301 redirect map for any URLs that must change Preservation or careful migration of: Page titles Meta descriptions Heading structure Image alt text Canonical tags Structured data/schema Internal links Indexing directives Protection of existing service, location, and blog pages Review of Google Search Console and analytics tracking Staging-site controls to prevent accidental indexing Broken-link and redirect testing before launch Post-launch crawl and SEO validation Backup and rollback plan No pages, URLs, content, integrations, or tracking scripts may be removed or materially changed without approval. Design and Development Scope Review the current website and recommend an improved site structure Develop a cohesive visual design system Redesign the homepage and primary conversion pages Improve service, patient, surgical-staff, process, team, FAQ, location, referral, and booking pages Optimize the website for desktop, tablet, and mobile Improve accessibility and readability Implement clear booking, referral, and contact pathways Preserve or improve existing forms and scheduling integrations Improve Core Web Vitals and technical performance Configure analytics, conversion tracking, and form-event tracking Perform cross-browser and device testing Provide documentation and a brief administrative handoff We are open to remaining on Wix if the developer believes it can meet the project’s design, performance, and SEO requirements. However we see the platforms limitations and want to have the ability to grow with this re-design. Recommendations to migrate to another platform must include a detailed rationale, SEO migration strategy, anticipated risks, and ongoing maintenance implications. Ideal Candidate Strong portfolio of premium healthcare, telemedicine, medical, or professional-service websites Advanced UI/UX and conversion-focused design skills Experience with Wix Studio, Webflow, WordPress, or comparable platforms Proven experience protecting SEO during website redesigns or migrations Knowledge of technical SEO, schema, redirects, analytics, and Search Console Ability to work carefully on an active business website Strong communication and documentation practices Deliverables Current-site audit and recommendations Sitemap and proposed information architecture Wireframes for key pages High-fidelity design mockups Responsive website development SEO migration and preservation plan Redirect map, if applicable Testing and quality-assurance report Launch and post-launch validation Administrative documentation and handoff Application Instructions Please include: Three relevant websites you personally designed or developed Your specific role on each project An example of a redesign or migration where you preserved organic search traffic Your recommended platform for MyPreOp.org and why Your process for preventing SEO losses during a redesign Your proposed project phases and estimated timeline Your fixed-price estimate or expected budget range Who will perform the work and whether any portion will be subcontracted Please begin your response with the words “MyPreOp Redesign” so we know you reviewed the full posting. Screening Questions What steps would you take before making any changes to the current website? How would you preserve existing URLs, metadata, schema, internal links, and indexed content? How do you prevent a staging website from being indexed by search engines? What tools do you use to compare the website before and after launch? Would you recommend staying on Wix or migrating to another platform? Explain the benefits and risks. How would you improve the booking conversion rate without compromising healthcare credibility? What post-launch monitoring and support do you provide? Important: We are looking for a careful, senior-level developer or team. Proposals that recommend rebuilding the website from scratch without a detailed SEO-preservation plan will not be considered.