HubSpot Architect for Marketing Automation

HubSpot Architect Needed to Build Marketing Automation and Revenue Command Center We are looking for an experienced "HubSpot Architect and Marketing Automation Specialist" to design and build the HubSpot infrastructure for a rapidly growing technology and data company. This is not a basic HubSpot setup project. We want HubSpot configured as the central "marketing, outreach, campaign management, lead intelligence, and revenue command station" for our company. Primary Objective Build a scalable HubSpot environment that allows our team to systematically identify, segment, engage, nurture, score, track, and convert both cold and warm prospects across multiple industries and buyer personas. We want as much of the marketing and sales process automated as intelligently possible while maintaining strong deliverability, personalization, data quality, and visibility for management. Scope of Work The selected architect will be responsible for designing and implementing: HubSpot Architecture • CRM architecture and database structure • Companies, contacts, leads, opportunities, and lifecycle stages • Custom properties and segmentation logic • Lead source and attribution architecture • Pipeline design • Contact and company association logic • Data governance and duplicate management Marketing Automation • Automated cold prospect workflows • Warm lead nurture sequences • Reengagement campaigns • Inbound lead workflows • Event and conference follow up • Partnership outreach sequences • Customer and prospect segmentation • Trigger based communications • Lead scoring and qualification models • Automated routing to appropriate team members Campaign Infrastructure • Campaign templates for different markets and buyer personas • Email marketing infrastructure • Landing pages and forms • Lists and dynamic audience segmentation • A/B testing framework • Campaign attribution • Conversion tracking • Retargeting and follow up workflows Outbound Marketing System We want the ability to import or integrate targeted prospect lists and systematically move those prospects through structured outreach campaigns. This should include: • Cold prospect segmentation • Personalized outreach • Multistep nurture sequences • Engagement tracking • Automated follow ups • Sales handoff logic • Meeting booking workflows • Suppression and unsubscribe management • Sender reputation and deliverability safeguards Executive Command Center We want dashboards that allow leadership to immediately understand: • Leads generated • Campaign performance • Emails sent • Open and engagement rates • Meetings booked • Lead sources • Pipeline generated • Opportunities created • Conversion rates • Revenue attribution • Sales activity • Marketing ROI • Performance by industry, campaign, product, and salesperson Integrations The architect should also evaluate and recommend integrations for tools such as: • Website forms and product inquiries • LinkedIn • Email accounts • Calendars • Data enrichment platforms • Prospecting databases • Advertising platforms • API based data sources • Sales intelligence tools • Meeting scheduling • Potential outbound sequencing platforms where HubSpot alone is not the best solution We want someone who understands when HubSpot should perform the function directly and when another platform should be integrated into HubSpot. Automation Philosophy Our objective is to build a system where: Prospect enters the ecosystem → prospect is classified → correct campaign is triggered → engagement is tracked → prospect is scored → qualified opportunity is routed → sales team is notified → activity is measured → leadership sees the entire funnel.** The system should be designed for scale from day one. Ideal Candidate You should have significant experience with: • HubSpot Marketing Hub • HubSpot Sales Hub • HubSpot CRM architecture • Workflow automation • Lead scoring • Lifecycle architecture • B2B enterprise marketing • Cold and warm outreach strategies • Email deliverability • CRM data governance • Attribution reporting • Executive dashboards • API integrations • Revenue operations Experience building HubSpot environments for **B2B SaaS, data companies, technology platforms, enterprise sales organizations, PropTech, InsurTech, infrastructure, real estate technology, or similar industries** is highly preferred. What We Do We are building a new infrastructure data platform serving multiple enterprise sectors. Our go to market strategy includes direct product sales, enterprise data services, partnerships, strategic accounts, industry campaigns, events, inbound marketing, and highly targeted outbound campaigns. We need a HubSpot environment capable of supporting all of these channels without becoming fragmented. Deliverables At completion, we expect: 1. Complete HubSpot architecture 2. CRM and lifecycle configuration 3. Marketing automation workflows 4. Outreach campaign architecture 5. Lead scoring system 6. Segmentation framework 7. Sales pipelines 8. Executive reporting dashboards 9. Campaign templates 10. Email and nurture sequences 11. Integration recommendations and implementation 12. Data governance structure 13. Written documentation 14. Team training 15. Recommendations for continued optimization Important We are not looking for someone who simply knows how to operate HubSpot. We are looking for someone who can "architect the system, challenge our assumptions, recommend best practices, and build a sophisticated revenue and marketing infrastructure that our company can scale on. When applying, please provide: • Examples of HubSpot systems you have architected • Your experience with B2B outbound automation • Examples of dashboards or reporting environments you have built • HubSpot certifications, if applicable • Experience integrating third party prospecting or enrichment platforms • Your recommended approach to this project • Estimated project structure and milestones We are looking for someone we can potentially maintain an ongoing relationship with as our marketing and sales infrastructure expands. Reply with: HUBSPOT ARCHITECT so we know you read the project details. We are looking for a 2 week turnaround this project is time sensitive.