HubSpot & Google Ads Specialist (B2B Lead Generation)

We're looking for an experienced HubSpot and Google Ads Specialist to help optimize our CRM, strengthen our marketing automation, and generate qualified B2B leads for our engineering services. Scope of Work HubSpot CRM & Marketing Review and optimize our HubSpot CRM setup. Create and manage sales pipelines and deal stages. Build dashboards and KPI reports. Set up workflows and marketing automation. Improve lead capture, routing, and lifecycle management. Create and optimize forms and landing pages. Assist with creating and sending newsletters, ensuring each campaign includes compelling calls-to-action (CTAs). Ensure seamless integration between HubSpot and Google Ads. Maintain CRM data quality and recommend improvements to sales and marketing processes. Train internal staff on HubSpot best practices as needed. Google Ads Audit our existing Google Ads account and campaigns. Optimize campaigns for qualified lead generation rather than clicks. Improve keyword strategy, audience targeting, and ad copy. Set up and maintain conversion tracking. Monitor campaign performance and optimize campaigns based on results. Manage the advertising budget to maximize return on investment. Create and test new campaigns for our engineering services. Provide monthly performance reports with actionable recommendations. Required Qualifications Proven experience with HubSpot CRM, Marketing Hub, and Sales Hub. Experience creating marketing automations and email campaigns in HubSpot. Proven success managing Google Ads campaigns focused on lead generation. Experience with B2B marketing and sales funnels. Knowledge of Google Analytics, Google Tag Manager, and conversion tracking. Strong analytical, communication, and project management skills. Preferred Qualifications Experience marketing engineering, construction, infrastructure, renewable energy, or utility services. HubSpot and Google Ads certifications are a plus. Experience with LinkedIn Ads is an advantage. To Apply Please include: A brief summary of your HubSpot experience. Examples of HubSpot workflows, newsletters, or CRM improvements you've implemented. Examples of Google Ads campaigns you've managed and the results achieved. Any relevant HubSpot or Google Ads certifications. Your availability for ongoing monthly support. A short explanation of how you would improve lead generation for a B2B engineering services company.