HubSpot Marketing Hub Specialist

SOW — HubSpot Marketing Hub Campaign Automation Objective: Build automated, multi-channel nurture and campaign workflows in Marketing Hub to support outbound lead gen and partner co-marketing — reducing manual lift on sequences already built. 1. Audit & Strategy •Review current Marketing Hub Professional tier capabilities, existing workflows, lists, and lifecycle stage definitions •Map campaign types needed: email, website, and social conversions 2. List & Segmentation Setup •Operationalize the existing C-suite/VP decision-maker segment (~6,000–6,200 records) into active/dynamic lists •Build sub-segments by persona/vertical for targeted nurture tracks 3. Campaign Workflow Builds •Email nurture automation: cadence tied to case study/proof-point strategy, sequenced with LinkedIn touchpoints •Website conversion workflows: follow-up automation triggered by form fills, page visits, or resource downloads •Social conversion tracking/automation: workflows triggered by LinkedIn engagement •Lead scoring & routing: score based on engagement (opens, clicks, website activity) and auto-notify sales/route to owner •Re-engagement workflows for cold/stale contacts 4. Multi-Channel Integration •Email automation (branded templates, personalization tokens) •LinkedIn touchpoint tracking/coordination with the InMail template suite already built •Sync with sales sequences (manual LinkedIn/phone steps flagged as tasks for reps) 5. SEO/AEO •Configure content SEO tools, meta templates, and internal linking structure •Set up topic clusters and topic performance tracking •Explore AI-visibility tracking (answer engine optimization) to measure brand visibility in AI-generated answers 6. Reporting & Governance •Campaign performance dashboard (by conversion type: email, website, social) •Attribution reporting tied to pipeline/revenue where possible •Documentation/playbook so workflows are reusable for future campaigns Deliverables: Configured workflows, segmented lists, lead scoring model, SEO/AEO setup, campaign dashboard, reusable playbook/documentation.