HubSpot Marketing Reporting and Dashboard Implementation for Law School

We are seeking an experienced HubSpot reporting consultant to build and implement a comprehensive marketing reporting system. We are looking for an interactive, executive-level dashboard, not just an audit or a list of recommendations. The dashboard should consolidate marketing, advertising, website, and lead data into a clear view of performance from initial engagement through lead handoff. Scope of Work • Review our existing HubSpot reports, dashboards, properties, lifecycle stages, integrations, and data structure • Correct tracking or reporting inconsistencies that affect data accuracy • Build and implement new dashboards and reports in HubSpot • Connect and organize available data from HubSpot, Google Ads, Meta, LinkedIn, website analytics, and other relevant marketing sources • Create reporting that connects advertising and marketing activity to website engagement, inquiries, and leads • Test and validate all reports, calculations, filters, and data sources Desired Dashboard Functionality The dashboard should report on metrics such as: • Advertising spend • Impressions • Clicks • Click-through rate • Cost per click • Website sessions • Leads and inquiries • Landing page and form performance • Visitor-to-lead conversion rate • Cost per lead We would also like visual reporting that includes: • Top-of-funnel marketing performance • Performance by academic program • Performance by channel and campaign • Trend comparisons over time • Lead source attribution • Top-performing campaigns and landing pages • Period-over-period performance comparisons • Executive-level insights and key findings Deliverables • A fully implemented and functioning marketing reporting system • New and updated HubSpot reports configured directly within our account • Required corrections to properties, lifecycle stages, tracking, or data structure within the project scope • Integrated reporting across available advertising, website analytics, and HubSpot data sources • Interactive filters and drill-down reporting • Documentation explaining the reports, calculations, data sources, and dashboard maintenance • Quality-assurance testing to confirm data accuracy Please include examples of comparable dashboards you have built. Your response should also explain your proposed approach, estimated timeline, and total fixed project price.