HypeAuditor Expert for Brand Influencer Competitive Analysis

Posted 4 days ago

Worldwide

Summary

We are seeking an experienced HypeAuditor analyst for a focused, repeatable competitive-intelligence assignment. We will supply a target company or brand. Your job is to determine how that company currently uses influencers, creators, athletes and social-media partnerships, then translate the evidence into a clear competitive story and positioning recommendation. For some assignments, we will also provide a specified talent to benchmark against the company's current creator slate. This is not a list-building or dashboard-export assignment. We need someone who can find the story in the data and explain what it means commercially. BUSINESS QUESTIONS 1. Which creators is the company currently using or credibly associated with? 2. What role does each creator appear to play in the company's marketing strategy? 3. Which audiences, platforms, creator archetypes and content categories are already well covered? 4. Where are the credible gaps, tensions or areas of underrepresentation? 5. How would a specified talent complement or differentiate from the existing slate? 6. What is the strongest evidence-backed story and positioning for a brand-partnership discussion? REQUIRED ACCESS Please apply only if you have current, legitimate HypeAuditor access. In your proposal, identify exactly which modules your account includes: - Market Analysis - Mention Analytics - Competitor Analysis - Competitor Comparison - Influencer Comparison - Advanced Instagram reports - Advanced TikTok reports - PDF and/or CSV exports If you do not have all of these modules, state that clearly. We will not provide or share platform credentials. Your subscription must permit client-facing research deliverables. INITIAL PILOT SCOPE - One target company - Primary focus on Instagram and TikTok - YouTube included when material - Approximately 12 months of observable activity - Approximately 10 relevant benchmark creators - One specified talent for comparison, if requested - U.S. market focus REQUIRED ANALYSIS Identify the company's observable creator relationships and provide: - Creator name, handle and platform - Creator type and apparent strategic role - Relevant posts, dates, campaign tags and direct source links - Relationship classification: confirmed commercial, likely commercial, product/event appearance, organic mention or unclear - Evidence supporting every confirmed or likely commercial classification - Followers, engagement, average views/reach and audience-quality indicators - Audience geography and demographics, where available - Content themes and formats - Advertising frequency and brand saturation - Other relevant category relationships or potential conflicts - HypeAuditor report date and data limitations STORY AND POSITIONING The final work must go beyond metrics. We expect you to identify: - The underlying story revealed by the company's creator portfolio - What the company appears to value in creators - What is repetitive, crowded or missing - The most important competitive tension or white space - Why the specified talent would be additive rather than interchangeable - Three evidence-backed positioning angles - Likely objections and how the evidence addresses them - Claims that should not be made because the evidence is insufficient REQUIRED DELIVERABLES 1. Executive brief, maximum three pages 2. Excel or CSV creator-slate dataset 3. HypeAuditor PDF/CSV exports or permitted shareable links 4. Influencer Comparison output 5. Source links and screenshots supporting material findings 6. Methodology, assumptions and limitations 7. Optional 30-minute findings discussion 8. One reasonable correction round DATA AND CONFIDENTIALITY STANDARDS - Separate observed public metrics, HypeAuditor-modeled estimates and analyst inference. - Do not present estimated reach, EMV, price or sponsorship classifications as audited results. - A brand mention alone is not evidence of a paid partnership. - Cite the underlying post or source wherever possible. - Do not contact the target company, its agencies, creators or representatives. - Do not scrape, share credentials or violate platform terms. - Treat the company name, specified talent and resulting analysis as confidential. - Do not publish or reuse the work. PROPOSAL FORMAT Please respond using these headings: HypeAuditor access: List your current plan and available modules. Relevant experience: Describe one comparable brand, creator or competitor analysis. Names may be redacted. Approach: Explain in five or fewer bullets how you would analyze one supplied company. Story and positioning: In two or three sentences, explain how you turn creator data into a differentiated commercial narrative. Deliverables: List the files, exports and report formats you can provide. Turnaround: State the number of business days required. Fixed fee: Provide your price for the pilot scope above. Limitations: Identify anything your current HypeAuditor access cannot provide. This is a fixed-price pilot with the potential for recurring assignments across additional brands. We value evidence discipline, concise writing, commercial judgment and direct communication.

  • $500.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Brand Research
Competitive Analysis
Activity on this job
  • Proposals:Less than 5
  • Last viewed by client:3 days ago
  • Interviewing:
    0
  • Invites sent:
    6
  • Unanswered invites:
    4
About the client
Member since Aug 6, 2011
  • United States
    Malvern8:55 PM
  • $290K total spent
    25 hires, 5 active
  • 7,614 hours
  • Sales & Marketing
    Mid-sized company (10-99 people)

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