Illustrator Needed: Logo Mark + Lockup System (Rebrand)

Posted 4 weeks ago

Worldwide

Summary

We are an operations firm serving clinics, boutique fitness studios, and wellness businesses running online courses and memberships. We are changing our name to Libelle Collective and need the identity built for it. Libelle Collective is the first entity under what will become a broader Libelle umbrella. Divisions are planned, though not named yet. We are not asking you to design division marks in this engagement. What we are asking is that the mark you build be capable of carrying them later. A mark that only works as a standalone means we pay to redo this work in a year. WHAT YOU'D BE MAKING -Wordmark for "Libelle Collective" -Primary mark -Six lockups: horizontal, stacked, icon, favicon, wordmark only, and one with our tagline -A member signature lockup, so an independent specialist can sign as part of the collective, for example "Jane Doe, Libelle Collective" -A pattern or secondary graphic element -Email signature block and correctly sized social avatars -A three to five page usage sheet -Final files in AI, EPS, SVG, PNG, and PDF, in full color, single color, and reversed on dark WHAT YOU GET FROM US AFTER HIRE A written brand direction, our existing brand presentation built by a branding agency, our current identity assets including an ornate dragonfly illustration and a monogram, the color palette with hex codes, and our current fonts. THREE THINGS TO KNOW BEFORE YOU QUOTE -Libelle is German for dragonfly. The dragonfly needs to appear somewhere in the identity. It does not have to be in the logo, and it does not have to be our current ornate drawing. Where and in what form is something we decide together based on your recommendation. -The favicon is its own deliverable, not an export of the icon. It has to hold up at 16 and 32 pixels. -Libelle Collective is the first entity under what will become a broader Libelle umbrella. We are not asking you to design division marks now and that work is not in this budget. But the mark you build has to be able to extend later without a rebuild. This is the detail most likely to cost us a complete redo if it gets missed at this stage, so please address it. TO APPLY, INCLUDE 1. Two or three portfolio pieces closest to this project. If you have a mark that holds up at small sizes, lead with it. 2. How you think about where a motif like a dragonfly belongs in an identity: worked into the logo, or living in the pattern and secondary graphics? We are not asking you to judge ours, since you have not seen it. We want to know how you reason about the choice. 3. Revision rounds included and your turnaround per round. 4. Your timezone and working hours. 5. How would you approach a mark that has to work on its own now and act as a parent brand later? TERMS Fixed price by milestone. Full copyright assignment to us on final payment, with a written warranty that the work is original. Editable source files delivered at close. All work must be original vector art you create, not stock, clip art, or AI generated.

  • $100.00

    Fixed-price
  • Intermediate
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Logo Design
Graphic Design
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:last week
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Aug 24, 2023
  • United States
    Omaha2:58 AM

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