Independent Marketing Review for Two Construction Websites (Lead Generation Focus)

Independent Marketing Review for Two Construction Websites (Lead‑Generation Focus) We are looking for an experienced marketing specialist to provide an independent assessment of two websites offering construction and renovation services for the European market. The goal is to understand what needs to be improved so the websites can begin generating consistent client leads. Scope of work (one‑time review): Identify weaknesses or issues in the current websites. Recommend improvements in structure, content, positioning, and messaging. Suggest the most effective acquisition channels for lead generation (Google Ads, Meta, SEO, local platforms, etc.). Provide a short written summary of findings. Important: This is not a request for ongoing marketing management or a full campaign setup. We are looking specifically for an independent professional opinion and practical recommendations. Requirements: Proven experience in lead generation for service‑based businesses Experience with construction, renovation, or local service niches is a plus Ability to provide clear, actionable feedback Strong understanding of European markets (NL/DE/PL preferred) Deliverable: A concise written report (1–2 pages) with recommendations.