Indie Game PR & Influencer Outreach Specialist

Project Description: We are looking for an experienced Indie Game PR and Influencer Outreach Specialist to manage the press and content creator campaign for our upcoming urban survival indie game, Stambul, ahead of the Steam Next Fest. ​The core game loop features a gritty underworld setting, simulated gambling, criminal jobs, and a property acquisition progression system. We already have solid visuals and audio; our main goal now is targeted visibility, key distribution, and driving wishlist growth. ​Scope of Work & Objectives: ​Pitch Refinement & Press Kit Optimization (Milestone 1): ​Review our existing press kit (GIFs, trailer, Steam page). ​Craft a short, high-conversion, magnetic email pitch tailored specifically for indie game content creators and journalists, highlighting the game's unique underworld and survival mechanics. ​Targeted Media & Influencer List Building (Milestone 2): ​Compile a curated, high-relevance list of 150 to 250 micro-to-mid tier content creators (Twitch/YouTube) specializing in survival games, simulators, and indie titles. ​Curate a list of relevant indie game journalists and media outlets. ​Outreach & Key Distribution Management (Milestone 3): ​Execute personalized email outreach campaigns prior to the Steam Next Fest. ​Manage the distribution and tracking of preview/playtest keys (leveraging tools like Keymailer or direct distribution) to secure early coverage and live streams. ​Campaign Reporting (Milestone 4): ​Deliver a comprehensive final report detailing outreach statistics (open rates, key redemptions, creator responses) and direct links to published coverage or videos. ​Requirements & Experience: ​Proven track record in running successful PR or influencer campaigns for indie video games. ​Established database/network of contacts among mid-tier content creators and gaming press. ​Excellent written communication skills in English, with a sharp understanding of what makes a game pitch stand out. ​Budget & Terms: ​Fixed-price micro-project structured around milestones. Please submit your proposal along with examples of past indie game campaigns you have managed.