Instagram Growth & Content Strategist

Instagram Growth & Content Strategist Needed for UK Home Improvement Brand – 3 Month Project instagram handle @britwalluk website www.britwall.com About Britwall Britwall is a fast-growing UK home improvement and interior/exterior products brand. We supply a wide range of products including: Bathroom and PVC wall panels SPC wall panels and flooring Acoustic wall panels PU stone and decorative wall panels Media wall products Composite decking Composite cladding Composite fencing Other innovative wall and home improvement products We have showrooms in Luton and Northampton and sell online across the UK through our website, Britwall.com. We are looking for an experienced Instagram Growth & Content Strategist to work with us for an initial period of up to 3 months and help significantly grow the @britwalluk Instagram account. The Main Goal Our ambitious objective is to grow our Instagram following towards 50,000 followers, with the majority of followers being genuine and relevant people based in the United Kingdom. We are not interested in buying followers or using fake engagement. We want to build a real community of potential customers and trade professionals who are interested in home improvement, interiors, renovations and innovative building products. Our target audience includes: Builders Shopfitters Bathroom fitters Kitchen fitters Electricians Media wall installers Landscapers Garden room builders Property developers Interior designers DIY enthusiasts Homeowners carrying out renovations The ultimate objective is not just followers. We want Instagram growth to eventually drive people to: Purchase products from Britwall.com Request samples or information Contact us for trade opportunities Visit our Luton or Northampton showrooms What We Need From You We are looking for someone who can take ownership of creating and executing a strong 90-day Instagram growth strategy. Your responsibilities will include: 1. Instagram Account Audit Analyse our current Instagram account Identify weaknesses and missed opportunities Review our existing content performance Review our competitors and similar successful UK accounts Recommend improvements to our profile, bio, highlights and content strategy 2. 90-Day Content Strategy Create a detailed content plan covering approximately three months. This should include: Reels Carousels Static posts Stories Competitions/giveaways Collaborations User-generated content campaigns Seasonal campaigns Showroom campaigns Product campaigns Trade-focused content We want a detailed plan, not simply generic ideas. 3. Content Creation Strategy You should be able to create or guide our team in creating highly engaging content. This includes: Viral Reel concepts Strong opening hooks Scripts Captions Calls to action Filming instructions Trending content ideas adapted for our industry Before-and-after transformations Product demonstrations Installation videos Educational content Comparison content We have access to products, showroom space and a team in the UK who can help capture raw videos and photographs. You should clearly tell us what footage we need to shoot, how it should be filmed and how it should be edited. 4. UK-Focused Audience Growth This is extremely important. We want to attract followers primarily from the United Kingdom. You should have a strategy for reaching: UK homeowners UK DIY enthusiasts UK tradespeople UK installers UK builders UK bathroom professionals UK shopfitters UK landscapers We are not looking simply for large international reach if it does not generate relevant followers. 5. Content Themes We want strong recurring content series such as: Before & After Transformations “Don't Buy Until You See This” “Real or Britwall?” DIY Challenges Builder Tips Bathroom Fitter Tips Shopfitter Ideas Media Wall Inspiration Garden Transformation Ideas Product Comparisons Installation Tips Customer Projects Showroom Tours We are open to your creative recommendations and expect you to bring fresh ideas. 6. Influencer & Creator Strategy We would like you to identify suitable UK-based: DIY creators Home renovation influencers Builders Bathroom fitters Landscapers Interior creators Property renovation accounts We are particularly interested in micro-influencers with genuine engagement, rather than simply expensive celebrities. Please explain how you would approach collaborations and what type of content would provide the best ROI. 7. Competitions & Community Growth We are interested in running campaigns such as customer transformation competitions. For example: #MyBritwallProject Customers and installers could submit before-and-after transformations using Britwall products. You should help us develop campaigns that increase: Followers Shares Saves Comments User-generated content Brand awareness 8. Paid Instagram Advertising We may allocate a budget towards promoting the best-performing content. We do not want to waste money boosting every post. We want someone who understands how to: Identify organically successful content Turn successful content into paid campaigns Target UK audiences Build retargeting audiences Drive traffic to Britwall.com Generate showroom visits and enquiries Please clearly state your experience with Meta Ads. Important: We Need Execution, Not Just Strategy We are not looking for someone who will send us a generic social media plan and disappear. We want someone who can actively work with us throughout the three-month project. Ideally, you will help with: Monthly planning Weekly content planning Content ideas Scripts Captions Reel editing or creative direction Performance analysis Strategy adjustments based on results We are happy to provide regular access to the Britwall team and product/showroom content. Deliverables During the project, we expect: Month 1 Full Instagram audit Competitor analysis Audience strategy Profile optimisation recommendations Detailed content calendar Initial content concepts and production plan Months 2 & 3 Weekly content plans Ongoing Reel ideas and scripts Performance analysis Strategy adjustments Growth experiments Creator/influencer recommendations Competition campaigns Paid content recommendations At the end of the project, we would like a final report showing: Follower growth UK audience growth Reach Engagement Website clicks Leads/enquiries Best-performing content Lessons learned Recommended strategy going forward Skills Required Please apply only if you have strong experience in: Instagram growth Reels and short-form video Viral content strategy Meta/Instagram advertising E-commerce or consumer brand marketing Home improvement, interiors, construction or similar industries would be an advantage UK audience targeting Influencer marketing Experience using AI tools for content creation is also a bonus. When Applying, Please Answer These Questions To help us identify genuine experts, please answer the following: Please share 3 Instagram accounts you have personally helped grow and explain exactly what you did. What is your strategy for helping a UK home improvement brand grow towards 50,000 relevant followers? How would you ensure we attract primarily UK followers rather than random international followers? Please share examples of Reels or campaigns you have created that achieved significant organic reach. If you were given access to Britwall products and two showrooms, what would be the first 5 Reels you would create and why? What content would you create specifically for: Builders Bathroom fitters Shopfitters DIY enthusiasts Landscapers Do you personally create/edit content, or would this need to be outsourced? What AI tools do you use for content creation and social media analysis? What is your experience with Meta advertising? How many hours per week would you recommend for this project? What KPIs would you set for the first 30, 60 and 90 days?