Instagram Reels Editor / Content Producer — Food, Wellness & Lifestyle

I'm looking for a long-term video editor/content producer to take over editing for my food + wellness Instagram account. I'm specifically looking for someone with a very strong visual eye who can create elevated, polished, editorial-feeling short-form content. Think @kalejunkie @caraloren @ariellelorre - beautiful food, wellness and lifestyle content that feels high-end and effortless rather than overly edited. **Most importantly: I do NOT want to manage the editing process.** I want to be able to film content throughout my week, upload all of my raw footage to a shared folder, and have you take it from there. That means you'll be responsible for: * Reviewing and organizing raw footage * Identifying potential Reels/content within the footage * Selecting the strongest clips * Creating the story/flow of each Reel * Choosing appropriate/trending audio when needed * Creating strong but tasteful hooks/text overlays * Editing and pacing * Color correction/grading, particularly for food * Subtle sound design * Delivering finished 9:16 Reels ready for Instagram The aesthetic should feel **clean, editorial, warm, aspirational and expensive.** I DON'T want: * Excessive transitions * Constant zooms/effects * Huge animated captions * Generic CapCut-template-looking edits * Overly “viral”/salesy editing * Anything that feels cheesy or dated Content will include recipes, food, grocery/farmers market content, restaurants, wellness, workouts and lifestyle footage. I'm looking for someone I can work with consistently, ideally producing around **8–12+ Reels per month**. To apply Please send me: 1. Your 3 best examples of food, wellness, fashion or lifestyle Reels. 2. An example where you received a folder of raw footage and independently created the finished Reel. 3. Your rate for 8 and 12 Reels/month. 4. What you would need from me each week to do your job successfully. **PAID TEST:** I'll hire my top 2–3 candidates to edit the exact same Reel from the same raw footage. I'll provide the footage and 2–3 reference accounts, but very little creative direction. I want to see what you come up with independently. Please start your proposal with the word **WHOLESPOON** so I know you've read the full brief. Thank you! xx