Instagram or Threads Growth Strategist for Creator-Led Reading Brand

ABOUT BOOKBULLY BookBully is building a modern reading movement for people reclaiming their attention, focus, and depth in the age of endless scrolling. This is not a traditional book brand. BookBully is a creator-led movement centered around: • reading culture and intellectual identity • discipline, focus, and attention reclamation • community — the "Reading Rebellion" • identity transformation through consistent, intentional reading The Reading Rebellion is the name for our early community of readers who are actively pushing back against distraction culture. This role will help shape it from the ground up. SCOPE OF WORK The founder is the voice and identity of BookBully. She cannot be replaced — and we are not looking for someone to try. What we need is a skilled operator who can build the content system around her, capture her voice, and run the account on her behalf with minimal daily input from her. The selected specialist will: • Co-build the strategy, voice guide, and content system with the founder in Milestone 1 • Post as the founder in Milestones 2 and 3, using raw inputs she provides (voice memos, ideas, reactions, quotes) • Transform low-friction founder inputs into on-brand, platform-native content • Run posting, engagement, and community management independently • Establish repeatable systems the founder can eventually operate or hand off • Drive audience growth, engagement, and newsletter subscriber conversion MILESTONE 1 — STRATEGY + VOICE + CONTENT FOUNDATION Format This milestone is collaborative. The founder and specialist work together to build the foundation. Expect 2–3 working sessions plus async review. Timeline All deliverables due within 14 days of contract kickoff. Deliverables • Complete platform audit • Audience growth strategy document • 3–5 defined content pillars • Posting cadence and engagement strategy • Audience positioning framework • Founder voice guide — how she thinks, talks, what she would never say, her opinions, her tone (this is the core asset that enables ghostwriting) • Agreed input format — how the founder will deliver raw ideas (e.g. voice memos, bullet notes, a weekly 10-minute call) • First content batch, written in founder voice Quantifiable Requirements • Minimum 15 content concepts • Minimum 10 captions / posts written in founder voice • Minimum 5 reel or short-form video concepts • 14-day posting calendar Payment Trigger Milestone released upon submission and approval of all deliverables, including the voice guide. MILESTONE 2 — CONTENT EXECUTION + ENGAGEMENT GROWTH Model The specialist posts as the founder using agreed input formats. The founder provides raw inputs (voice memos, ideas, reactions) on a low-friction schedule agreed in Milestone 1. The specialist handles all writing, posting, engagement, and reporting. Timeline 30-day active execution period beginning from the first published post. Minimum Activity Requirements • 4 posts per week, written and posted in founder voice • 3 story or community engagement prompts per week • 2 performance and reporting updates per week • Ongoing comment and community engagement on behalf of the founder Quantifiable Targets Milestone considered complete upon achieving ONE or more of the following within the 30-day window: • +300 net new followers (organic only) • Average engagement rate of 5%+ across all posted content • 50+ email or newsletter subscribers generated • 25+ meaningful audience comments or interactions per week • 3 posts exceeding: 25 saves, OR 10 shares, OR 5,000+ views Payment Trigger Milestone released upon verified completion of agreed growth metrics. MILESTONE 3 — OPTIMIZATION + HANDOFF PLAYBOOK Purpose Milestone 3 is not just a wrap-up report. The primary deliverable is a complete operating playbook the founder can use to run or re-staff the account going forward — with or without this contractor. Deliverables • Full performance data analysis • Top 5 highest-performing content insights with explanation of why they worked • Engagement breakdown report • Audience growth analysis • Updated and refined founder voice guide • Content operating playbook — templates, cadence, input format, posting checklist • 30-day next-step roadmap • Minimum 10 future content recommendations with rationale Payment Trigger Milestone released upon delivery and approval of the final playbook and performance report. IDEAL CANDIDATE You are part ghostwriter, part growth operator. You know how to get inside a founder's voice and produce content that sounds like them — not like an agency, not like AI, not like you. You also build systems. You document what you create, establish repeatable processes, and leave the founder more capable than when you arrived. You do not create dependency — you create leverage. Specifically, you: • Specialize in Instagram OR Threads (not both generically) • Have ghostwritten for founders, creators, or personal brands before • Understand how to extract a voice from conversation, voice memos, or raw notes • Understand audience psychology and what drives saves, shares, and follows • Build content systems and document them clearly • Can operate independently — you do not need hand-holding to execute • Communicate proactively; you send the update before being asked Bonus if you care about books, productivity, learning, or intellectual culture — or have grown mission-driven or identity-driven brands before. WHAT WE ARE NOT LOOKING FOR • Generic social media posting • Corporate-style or agency-produced content • Vanity metric inflation of any kind • Overproduced content that feels inauthentic We are looking for resonance, thoughtful growth, emotionally intelligent storytelling, and strong execution. WHAT TO INCLUDE IN YOUR PROPOSAL 1. Which platform you specialize in: Instagram or Threads 2. Examples of founders or personal brands you have ghostwritten for (with results if possible) 3. Metrics and growth results you have achieved 4. Your proposed milestone pricing 5. What content direction you believe would perform best for BookBully and why 6. How you would extract and document the founder's voice — walk us through your process 7. How you would structure the founder's input routine so it takes her no more than 15–20 minutes a few times a week 8. Your availability over the next 30–45 days