Italy Qualitative Fieldwork Partner – Automotive/Mobility B2B Research

# Italy Qualitative Fieldwork Partner – Automotive/Mobility B2B Research Perceive Now is seeking an experienced Italy-based qualitative fieldwork professional or boutique research agency capable of managing an in-person automotive and mobility research project end to end. This is not a desk-research, lead-generation or online-survey assignment. The selected partner must already have an established recruitment, moderation and fieldwork network in Italy and be able to independently manage recruitment, participant verification, interviews, ride-alongs, audiovisual capture, interpretation and English-language deliverables. ## Project Scope The current study includes 20 completed in-person interviews: * 16 fleet owners, rental-company representatives or primary vehicle purchase/brand decision-makers * Four drivers/operators, including vehicle walk-around observations and ride-alongs Potential fieldwork locations include Rome, Milan, Florence and Venice. The final city structure is being confirmed. Applicants must provide separate feasibility, pricing and timelines for: 1. All 20 interviews conducted in one recommended city 2. The same 20 interviews distributed across two or three Italian cities ## Target Participants ### Fleet Owners and Rental Companies – 16 Participants Participants must: * Own, operate or manage commercial people-mover vehicles * Have operated in the segment for at least two years * Be the primary vehicle purchase or brand decision-maker * Include tourism operators, rental companies and city-tour operators * Represent a reasonable mix of: * Small fleets with approximately 5–10 vehicles * Medium fleets with approximately 10–30 vehicles * Premium/high-end and budget operators * Different major vehicle brands ### Drivers and Operators – Four Participants Participants must be daily vehicle users with relevant hands-on operating experience. Profiles may include: * Personnel and guest-shuttle drivers * Resort and hospitality-shuttle operators * Public or municipal-park shuttle drivers * Security and patrol-shuttle operators Each driver/operator session will include a vehicle walk-around and ride-along lasting up to approximately 30 minutes, in addition to the interview. ## Interview Methodology * 20 offline, face-to-face IDIs * Approximately 30–40 minutes per interview * Four additional vehicle walk-arounds and ride-alongs * Interviews conducted in Italian * Simultaneous English interpretation for client observers * Interviews conducted at relevant respondent, business, parking or vehicle locations ## Selected Partner Responsibilities The selected partner will be responsible for: * End-to-end B2B participant recruitment * Screener review and recruitment-questionnaire administration * Participant scheduling, confirmations and replacement management * Participant incentive recommendation, payment and administration * Verification of respondent eligibility and decision-making authority * GDPR-compliant verification of applicable vehicle-registration documentation * English-to-Italian questionnaire/discussion-guide translation * Italian-language moderation * Simultaneous English interpretation * Complete fieldwork supervision and quality control * Audio and video recording of all interviews * Photography and video capture during the vehicle walk-arounds and ride-alongs * Secure organization and transfer of all project files * English-language transcription Perceive Now will not provide pre-recruited respondents. Applicants must be able to manage all 20 interviews independently from recruitment through final delivery. ## Required Vehicle Documentation and Media Capture For applicable participants, the fieldwork team must verify the vehicle-registration documentation in accordance with participant consent and applicable privacy requirements. Required vehicle imagery may include: * Front, rear, left-side and right-side views * Speedometer and odometer readings * Driver and passenger seating positions * Legroom and relevant interior-space observations * Respondent interaction with the vehicle * Ride-along video and observational footage ## Delivery Requirements * Recruitment status and fieldwork progress updates * Completed respondent profiles and verification records * Interview audio and video files * Vehicle images and observational footage * Ride-along videos delivered by the following day * English transcripts delivered within two days of each interview * Secure and clearly labelled file delivery * Immediate replacement of ineligible respondents or preventable no-shows ## Required Experience Applicants must demonstrate: * Direct experience managing B2B qualitative fieldwork in Italy * An existing recruiter, moderator and interpreter network * Experience recruiting fleet owners, transportation operators, rental companies or other difficult-to-reach business audiences * Experience conducting face-to-face IDIs, mobile ethnography, vehicle clinics, ride-alongs or observational research * Professional Italian and English capabilities * Strong GDPR, informed-consent and audiovisual-release processes * Ability to manage the complete engagement without Perceive Now supplying respondents or local staff Automotive, commercial-vehicle, mobility, transportation, fleet-management or tourism-sector experience is strongly preferred. ## Proposal Requirements Please include: * Whether you are applying as an independent fieldwork professional or as an agency * Your company location and Italian cities covered * Two or three examples of comparable Italian B2B qualitative projects * Your proposed recruitment methodology for these respondent profiles * The team members responsible for recruitment, moderation, interpretation and field supervision * Recommended city based on respondent availability and cost efficiency * Estimated recruitment and fieldwork timeline * Separate all-inclusive fixed-price quotations in USD for: * 20 interviews in one city * 20 interviews distributed across two cities * 20 interviews distributed across three cities * A clear line-item breakdown covering recruitment, incentives, moderation, interpretation, fieldwork, travel, audiovisual capture, transcription and project management * Applicable taxes or VAT shown separately * Your respondent replacement and cancellation policy The platform budget is a placeholder. Proposals will be evaluated based on relevant experience, confirmed local capability, feasibility, quality controls, timeline and commercial competitiveness. ## Screening Questions 1. Are you applying as an individual researcher or as the owner/representative of a fieldwork agency? 2. Have you personally managed B2B qualitative fieldwork in Italy involving fleet owners, rental companies, transportation operators or similarly difficult-to-reach decision-makers? Please provide specific examples. 3. In which of the following cities do you currently have active recruitment and fieldwork capabilities: Rome, Milan, Florence and Venice? 4. Can you manage all 20 interviews end to end without Perceive Now providing respondents, moderators or other local staff? 5. Please provide your estimated price and timeline for one-city, two-city and three-city execution, assuming 20 total completed interviews. Please do not apply if your experience is primarily limited to desk research, data analysis, generic lead generation, online surveys or conducting interviews with respondents supplied by the client.