Junior Strategist / Copywriter: VSL & UGC AI

Write and strategise VSL and UGC briefings with AI-driven footage that fuel ad spend. You own the angle, the hook, and the structure before the editor ever opens the timeline. What you’ll do • Develop VSL briefings end-to-end: angle, hook, script, structure • Design AI-driven concepts and hooks for paid video • Partner with editors and performance marketers on testing • Iterate strategy based on creative performance data What we’re looking for • Proven VSL copywriting experience on DR / performance brands • Strong grasp of AI concepting and modern video funnels • Sharp strategic thinking across angles, hooks, and pacing • Portfolio of winning scripts with measurable results