Klaviyo & Attentive Campaign Manager

Role Overview We are seeking an experienced CRM & Lifecycle Campaign Manager to own, execute, and optimize end-to-end Email and SMS operations using Klaviyo and Attentive. In this role, you will be responsible for building high-performing customer lifecycle flows, conducting thorough campaign and deliverability audits, and managing day-to-day CRM campaign execution. Key Responsibilities Campaign Execution & Management: End-to-end setup, scheduling, segmenting, and deployment of promotional, seasonal, and automated Email (Klaviyo) and SMS (Attentive) campaigns. Customer Lifecycle Strategy & Flow Building: Design, build, and optimize automated multi-touch customer journeys (e.g., Welcome, Abandoned Checkout, Post-Purchase, Re-Engagement, Win-Back). CRM Audits & Optimization: Perform regular audits of existing flow logic, exclusion rules, timing delays, audience segmentation, and deliverability performance to identify edge cases and revenue leakage. Segmentation & Personalization: Build dynamic customer segments based on real-time behavior, transaction history, custom profile properties, and engagement metrics. Quality Control & Testing: Execute pre-flight QA, test dynamic product blocks and personalization tags, and conduct regular A/B tests (subject lines, send times, content, copy) to maximize incremental revenue. Reporting & Performance Tracking: Track core lifecycle KPIs (Open Rate, CTR, Revenue per Recipient, Opt-out Rates) and provide actionable insights to improve performance. Qualifications & Requirements Tool Expertise: 2+ years of hands-on experience explicitly managing Klaviyo and Attentive. CRM & Lifecycle Mastery: Strong understanding of standard e-commerce email/SMS flows, segmentation logic, and trigger-based marketing. QA & Logic Skills: High attention to detail with proven ability to audit flow trees, verify exclusion logic, and prevent messaging conflicts. Analytical Mindset: Comfortable reviewing reporting dashboards, identifying drop-off points in customer journeys, and running structured experiments.