Klaviyo Email Marketing & Content Creation Expert Needed for Organic Food & Wellness Ecommerce Brand

We are looking for an experienced Klaviyo email marketing expert and ecommerce content creator to help manage and improve email marketing for an organic food and wellness ecommerce brand. Our company sells organic herbs, spices, dried fruits, herbal teas, essential oils, and related wellness-focused products. We are looking for someone who can help us create better, more consistent email campaigns that drive engagement, repeat purchases, and profitable Klaviyo-attributed revenue. This role is for someone who can create the actual campaign content — not just provide strategy. We need help with monthly planning, written copy, subject lines, preview text, product angles, recipe/product education ideas, creative/image direction, segmentation recommendations, and light performance review. Initial Monthly Scope We are starting with a focused initial scope to test fit, creative quality, and campaign performance before expanding into a larger ongoing role. The starting scope will likely include around 4 email campaigns per month, or roughly 1 campaign per week. For each campaign, we would like the freelancer to provide: Campaign theme/concept Product focus Target audience or recommended Klaviyo segment Subject line options Preview text options Main email headline Written body copy CTA copy Product education, recipe, or seasonal angle when applicable Offer or promotion recommendation when applicable Creative/image direction for the email Notes for our designer or marketing/media manager Light performance review and recommendations for future campaigns We may have an existing marketing/media manager involved at times, but this role is responsible for the email campaign content, copy, campaign concepts, and creative direction. Final graphics or design execution may be handled collaboratively depending on the campaign. If the initial campaigns show strong engagement, improved Klaviyo-attributed revenue, and profitable results, we are open to expanding the monthly scope to include more campaigns, flow optimization, SMS, deeper segmentation, A/B testing, and more detailed reporting. **Campaign Types We Want to Create** Examples of the types of campaigns we want to build include: * Seasonal recipe emails using organic spices, herbs, teas, dried fruits, coconut products, or other pantry/wellness items * Product education emails explaining how to use specific products * Cross-sell campaigns combining related products * Bundle campaigns around cooking, wellness, teas, baking, or seasonal needs * Holiday and seasonal promotion campaigns * Customer favorites and best-seller campaigns * New product launch campaigns * Replenishment or reorder reminder campaigns * Winback campaigns for inactive customers * Wellness-focused educational campaigns using compliant, non-medical language **Future Growth Opportunity** We are starting with a limited monthly scope, but we are open to increasing the monthly budget if the campaigns show strong performance, improved engagement, and profitable Klaviyo-attributed revenue. Over time, we may expand the role to include: * More weekly campaigns * Klaviyo flow optimization * Welcome flow improvements * Abandoned cart flow improvements * Browse abandonment flow improvements * Post-purchase/replenishment flows * Winback flows * SMS campaign strategy and setup * Signup form/list growth strategy * A/B testing strategy * Monthly reporting and performance analysis **Ideal Candidate** The ideal freelancer should have: * Strong Klaviyo experience * Ecommerce email marketing experience * Strong email copywriting skills * Ability to create both promotional and value-driven content * Experience with email campaign calendars * Understanding of segmentation and customer lifecycle marketing * Ability to turn product information into engaging campaign content * Experience with food, wellness, organic products, herbs, spices, teas, natural products, or supplements is preferred * Ability to provide creative/image direction, even if another designer helps build final graphics * Understanding of careful wording around wellness and health-related product claims * Strong communication and organization **To Apply** Please include: 1. Examples of Klaviyo campaigns you have managed or created. 2. Examples of email copy or campaign content you have written. 3. Your experience with ecommerce email marketing. 4. Your experience with Klaviyo segmentation and flows. 5. Whether you are Klaviyo certified. 6. Your experience with food, organic, wellness, spice, tea, supplement, or natural product brands. 7. Your recommended first 30-day approach for this type of account. 8. One sample campaign idea for an organic herbs, spices, teas, or wellness product brand. Please include a subject line, preview text, campaign angle, sample body copy, CTA, and image concept. We are looking for someone who can become a long-term partner. The initial scope is intentionally small, but we want to work with someone who can prove performance and help email become a stronger revenue channel over time.