Klaviyo Email Marketing Specialist — Flows, Campaigns & Revenue Growth

We’re looking for a mid-level Klaviyo specialist to help us improve email performance and increase revenue from our existing audience. We are a travel marketplace with a large email database, multiple customer journeys, and an established Klaviyo account with approximately 30 live flows. We have already built a meaningful lifecycle marketing foundation, but we need an experienced operator who can audit the current setup, identify the highest-impact opportunities, and improve performance across flows, campaigns, segmentation, deliverability, and reporting. This is not a role for someone who only builds email templates. We need someone who can understand the full customer journey, make informed recommendations, execute improvements, and measure the results. What You’ll Own Klaviyo Audit and Strategy * Audit our existing Klaviyo account, flows, campaigns, segments, triggers, exclusions, and sending logic * Identify gaps, duplicated messaging, conflicting journeys, excessive email frequency, and missed revenue opportunities * Evaluate the performance of existing flows and recommend what should be improved, consolidated, paused, or rebuilt * Prioritize recommendations based on expected impact and level of effort * Help develop a practical lifecycle marketing roadmap Flow Building and Optimization * Improve existing automated flows and build new flows where justified * Review flow triggers, filters, timing, branching, Smart Sending settings, and suppression logic * Optimize subject lines, email structure, calls to action, personalization, and sequence timing * Develop testing plans for flow content, timing, offers, segmentation, and message frequency * Prevent customers from receiving overlapping or excessive emails across multiple flows and campaigns Our flows may include: * Welcome and onboarding * Browse and destination-interest journeys * Lead nurture * Abandoned or incomplete customer journeys * Re-engagement * Post-conversion and retention * Content-driven travel inspiration * Customer lifecycle and intent-based messaging Campaign Planning and Execution * Help plan and manage the campaign calendar * Recommend appropriate campaign frequency, audiences, content themes, and exclusions * Build and QA campaigns in Klaviyo * Coordinate campaigns with automated flow activity * Improve campaign revenue, engagement, and audience quality over time * Identify opportunities for resend, follow-up, and non-opener strategies without damaging deliverability Segmentation and Personalization * Build and improve segments using engagement, customer behavior, travel interests, lifecycle stage, lead activity, and other available profile data * Recommend audience strategies for high-intent, low-intent, engaged, unengaged, new, and returning users * Improve personalization and dynamic content where it is likely to meaningfully increase performance * Review the quality and usefulness of existing Klaviyo profile properties and event data Deliverability and Sending Health * Monitor deliverability, bounce rates, spam complaints, unsubscribe rates, engagement trends, and sender reputation * Recommend list-cleaning and sunset strategies * Review suppression rules, engaged-segment definitions, and sending frequency * Help balance revenue growth with long-term list health * Identify any technical or configuration issues affecting inbox placement or email eligibility Reporting and Performance Analysis * Build clear reporting around flow and campaign performance * Track revenue, conversions, click rates, engagement, deliverability, and audience growth * Distinguish between surface-level metrics and metrics that meaningfully affect business outcomes * Identify the highest-performing and lowest-performing journeys * Provide concise recommendations based on the data * Help us establish a repeatable testing and reporting cadence What We’re Looking For * Proven hands-on experience managing Klaviyo for an established business * Strong understanding of automated flows, campaigns, segmentation, deliverability, and reporting * Experience working with accounts that have multiple active flows and complex customer journeys * Ability to diagnose problems independently and prioritize the highest-impact improvements * Strong copy and conversion instincts * Comfortable working with behavioral triggers, custom profile properties, event data, and conditional logic * Able to explain recommendations clearly to both marketing and product or engineering stakeholders * Detail-oriented and capable of thoroughly QAing emails, links, logic, exclusions, and audience rules * Commercially minded, with a focus on revenue and measurable business outcomes Experience with travel, marketplaces, lead-generation businesses, long consideration cycles, or nontraditional ecommerce journeys is a strong advantage. Important Context Our customer journey is more complex than a standard ecommerce store. Users may browse destinations, view trips, create custom-trip requests, engage with content, speak with travel experts, or convert after a longer consideration period. Because customers can trigger multiple journeys, one of the key challenges is determining how flows and campaigns should interact without creating excessive email volume or suppressing valuable messages. You should be comfortable designing lifecycle programs for businesses where conversion does not always happen immediately or through a traditional cart checkout. Initial Scope The initial engagement will likely include: 1. Audit the current Klaviyo setup 2. Identify the highest-impact problems and opportunities 3. Create a prioritized optimization plan 4. Implement the most valuable improvements 5. Establish reporting and testing processes 6. Support ongoing flow and campaign optimization We prefer an efficient, 80/20 approach. We are not looking for a lengthy audit that produces a large presentation but no measurable improvement. We want someone who can quickly identify the most important issues, explain them clearly, and begin improving results. How Success Will Be Measured Success may include: * Increased revenue and conversions attributed to email * Improved flow and campaign performance * Better coordination between automated flows and campaigns * Reduced unnecessary skips, suppressions, or conflicting messages * Improved engagement and deliverability * Stronger segmentation and personalization * A clear and repeatable testing process * Better visibility into what is driving results To Apply Please include: * A brief summary of your hands-on Klaviyo experience * Examples of accounts or programs you have managed * An example of a Klaviyo audit or optimization project you led * The most meaningful performance improvement you have achieved * Your approach to preventing customers from receiving too many overlapping emails * How you would evaluate an account with approximately 30 existing flows * Your hourly rate and typical availability We value practical thinking, strong execution, and clear communication more than polished agency presentations.