Klaviyo Email Marketing Team — Full Takeover for 4-Market Home Decor Ecommerce Brand

About us We're a premium home decor brand selling interior and exterior wall panels through Shopify across four markets (NL, DE, FR, UK/US — English). Email is an underused channel for us right now: the flows are live but were never properly audited, and campaigns are run inconsistently. We want to hand the entire channel to one team that owns it end to end. What we're looking for A small email marketing team (not a solo freelancer) that can take full ownership of our Klaviyo account: strategy, flows, campaigns, design, copy, localization and reporting. You work independently, propose the calendar, and deliver on schedule without us chasing you. Scope of work Phase 1 — Klaviyo audit (first deliverable, fixed fee) Full review of existing flows: welcome, browse abandonment, cart/checkout abandonment, post-purchase, cross-sell, winback, back-in-stock Segmentation, list health, sunset policy, deliverability setup (SPF/DKIM/DMARC), sending reputation Shopify integration and event/data quality check Deliverable: prioritized action list — what's working, what's broken, what's missing, with expected impact Phase 2 — Flow work (scoped from the audit findings) We are not looking for a rebuild by default. If a flow performs well, leave it alone and tell us why it works Fix or rebuild only what the audit shows is underperforming, broken, or missing Localize flows properly per market where that's currently weak A/B testing and ongoing iteration where volume allows Quote this phase after the audit, based on actual scope — not upfront Phase 3 — Ongoing campaign management 1–2 campaign sends per week, across all four markets Full production: concept, design, copywriting, localization, segmentation, subject line testing, scheduling, QA and send Monthly reporting: revenue per email, flow vs campaign split, list growth, deliverability, and what you're changing next month Requirements Proven Klaviyo experience with Shopify ecommerce brands (please show accounts you've managed) Experience running multi-market, multi-language email programs In-house design capability — emails must match our brand, not look like generic templates Copywriting that reads as native in each language. AI-assisted writing is fine and expected, but every language must be reviewed by someone who actually reads it. Literal translations of English copy will not pass Deliverability knowledge for multi-domain/multi-market sending GDPR-compliant practices and awareness of EU/local rules on promotional claims Reliable weekly turnaround and clear communication (European timezone overlap preferred) The judgment to leave good work in place. We'd rather pay for a sharp audit and three targeted fixes than for a full rebuild we didn't need Nice to have Experience in home decor, interior design, furniture or building materials Figma-based design workflow Experience with product feed integration for dynamic content How to apply Please don't send a generic proposal. Include: Two or three Klaviyo accounts you've managed, ideally multi-market — with results (revenue share from email, flow performance) An example of a flow audit you've delivered (redacted is fine) Two or three campaign examples in at least two different languages How you handle localization and where AI fits into your copy process Your production process and turnaround time for 1–2 sends per week across four markets Team composition — who does what, and who our main point of contact would be Pricing: fixed fee for the audit, plus monthly retainer for campaign management. Flow work quoted separately after the audit Start: as soon as we've selected a team. Long-term engagement for the right partner.