Klaviyo Expert for DTC CPG Company

KLAVIYO EMAIL MARKETING EXPERT FOR GROWING DTC CONSUMER BRAND OVERVIEW We are a growing consumer packaged goods brand selling a functional energy product through Shopify. We are looking for an experienced Klaviyo strategist who can own both the strategy and hands-on execution of our email and SMS marketing program. This is not a role for someone who only provides recommendations or installs a few templates. We need a well-rounded expert who can develop the lifecycle strategy, build sophisticated automations, write persuasive copy, design polished emails, manage campaigns, segment customers, and continuously improve performance. Our goal is to build the kind of email and SMS program you would expect from a top-performing DTC brand, while keeping the system practical and manageable for a growing company. SCOPE OF WORK You will be responsible for auditing, planning, building, launching, and optimizing our Klaviyo program. Responsibilities may include: • Audit our current Klaviyo and Shopify setup • Develop a complete email and SMS lifecycle strategy • Create a prioritized implementation roadmap • Configure integrations, tracking, customer properties, events, and attribution • Build advanced customer segments based on behavior, purchase history, engagement, acquisition source, product interest, and lifecycle stage • Write conversion-focused email and SMS copy • Design attractive, mobile-responsive emails that match our brand • Build reusable campaign and flow templates • Create, test, and optimize automated flows • Plan and execute promotional and educational campaigns • Develop an ongoing campaign calendar • Set up A/B tests for subject lines, offers, messaging, timing, creative, and flow structure • Monitor deliverability, list health, spam complaints, engagement, and sender reputation • Build reporting that clearly connects email activity to revenue • Recommend improvements based on actual performance data • Document the system so our internal team can understand and maintain it AUTOMATIONS WE EXPECT TO BUILD OR IMPROVE The final flow architecture will be developed collaboratively, but it will likely include: • New subscriber welcome and product education • Segmented welcome flows based on signup responses or customer interests • First-purchase conversion • Browse abandonment • Product-view abandonment • Cart abandonment • Checkout abandonment • Post-purchase education • Product usage and habit-building • Cross-sell and replenishment • Review and user-generated content requests • Second-purchase conversion • Subscription conversion • Subscription onboarding • Upcoming subscription reminders • Failed payment recovery • Subscription cancellation prevention • Customer win-back • VIP and high-value customer recognition • Lapsed customer reactivation • Back-in-stock and product launch notifications • Sunset and unengaged-subscriber management • Customer anniversary and milestone messaging • Referral, loyalty, and ambassador messaging where appropriate IDEAL CANDIDATE You should have: • Deep, hands-on experience with Klaviyo for Shopify brands • A proven track record of growing email-attributed revenue • Strong lifecycle marketing and customer-retention experience • Excellent direct-response copywriting skills • Strong email design capabilities • Experience creating both campaigns and complex automations • Advanced knowledge of segmentation, conditional splits, dynamic content, custom properties, and event-based triggers • Strong understanding of deliverability and list hygiene • Experience with subscription products or replenishable consumer goods • The ability to balance brand-building, education, and conversion • Strong analytical skills and a disciplined testing approach • Clear communication and reliable project management Experience with functional products, food and beverage, supplements, wellness, fitness, or other frequently purchased consumer products is helpful but not required. WHAT SUCCESS LOOKS LIKE A successful engagement will result in: • A comprehensive, prioritized lifecycle marketing system • Professional emails that look and feel consistent with our brand • Stronger subscriber-to-customer conversion • Improved abandoned-cart and checkout recovery • Increased repeat-purchase and subscription conversion • Higher customer lifetime value • Healthy deliverability and engagement • Clear reporting on revenue, flow performance, campaign performance, and opportunities for improvement • An organized system that can scale as the company grows ENGAGEMENT STRUCTURE This will be an hourly engagement. We expect to begin with an initial Klaviyo audit, strategy, setup, and automation buildout. After the initial setup, the engagement may continue with individual campaign emails, additional automations, testing, reporting, and ongoing optimization. TO APPLY Please include: • Your hourly rate • Your estimated number of hours for the initial audit, strategy, setup, and automation buildout • What is included in your initial setup estimate • Your estimated number of hours required to plan, write, design, build, test, and schedule one typical campaign email • Any factors that would cause the per-email estimate to increase • A brief explanation of your Klaviyo experience • Examples of Shopify or DTC brands you have supported • Specific results you have generated • Examples of email copy and design work you personally completed • A description of which responsibilities you handle directly and which, if any, are delegated • Your availability to begin Please begin your proposal with the words “Lifecycle Growth” so we know you read the full posting. Generic applications that do not include an hourly rate and estimated hours will not be considered.