Klaviyo Specialist to Own an Established Email Program, Premium Skincare

Premium Skincare Brand | Immediate Start | Freelance / Ongoing Every email someone receives from ONOURE® becomes part of their experience of the brand. We are looking for someone who understands this and loves getting the details right. The foundations already exist. Your role is to review them carefully, strengthen them where needed, then own and grow our email campaigns over the next six months and longer. WHO YOU ARE YOU HAVE RUN LIFECYCLE PROGRAMS, OVER MONTHS. You know how a welcome flow behaves in week one and how it behaves in month six, and you know what to do when the numbers move. KLAVIYO AND SHOPIFY ARE EVERYDAY WORK FOR YOU. Flows, segmentation, deliverability, attribution and the integration between the two. You have built them, managed them and continued improving them over time. YOU ARE PRECISE. Email rewards people who pay attention to detail. You check your work, notice small errors and take responsibility for what goes out. YOU BUILD ON WHAT EXISTS. We have a strong library of designs, structures and messaging. You are comfortable working inside an established system and we welcome your expert advice on how to improve it. YOU REPORT CLEARLY. You keep the founder and team informed, explain what is working and are honest about what is not. YOU COLLABORATE WELL. You ask useful questions, share ideas and understand how email connects with social, product, content and the wider customer experience. YOU WANT OWNERSHIP. This is a program to run and grow, with real decisions attached to it. THE ROLE AT A GLANCE WHAT: own email at ONOURE®, end to end. Review what exists, then run and grow it. TERM: six-month engagement to begin, with ongoing lifecycle management to follow for the right person. BASIS: freelance or contract. Remote and flexible, with dependable communication and agreed availability. START: immediate. PLATFORM: Klaviyo and Shopify, both already set up and running. TEAM: you work directly with Paula, our founder, Justin, who leads brand strategy and customer experience, and Becky, our social media manager. We deliberately keep the team tight, which means direct communication and real ownership. SCOPE: ownership of the system and the program. Copy and design are developed by our team. REPORTING: direct to the founder and the wider team, on a regular rhythm. ABOUT ONOURE® ONOURE® is built on a simple belief. Skin is an intelligent, adaptive biological system that functions best when supported in alignment with its natural biology. We support that biology through thoughtful formulation, microbiome science and biotechnology. WHERE WE ARE TODAY We have recently launched and are now in our activation phase. The Klaviyo account, the flows, the copy and the design are in place. A library of premium designs and structures is already developed. Brand positioning, tone of voice, visual identity, website and content are established. The foundations exist. What we need now is someone who enjoys refining, improving and growing what has already been built with care. PART ONE: REVIEW AND AUDIT Review the existing Klaviyo account, flows and Shopify integration. Identify any errors, gaps or inconsistencies and put them right. Validate deliverability, tracking and revenue attribution. Bring the account to a clean, reliable and scalable state. PART TWO: RUN AND GROW CAMPAIGNS AND THE SKIN HEALTH CONVERSATION Run the ongoing campaign calendar in the brand voice. Deliver The Skin Health Conversation, our founder-led educational series, as a core part of the program. Two carefully made emails a week: one educational, one product, with the founder series every second week. Work with the founder and team on deeper educational dialogues that go beyond the supplied assets. Work closely with Becky so email and social complement one another, each playing its own role within the customer journey. LIFECYCLE AND AUTOMATION Run and refine the core flows: welcome, abandoned cart, browse abandonment and post-purchase. Develop pre-purchase education and post-purchase continuation. Grow and refine segmentation as the list matures. Identify opportunities for retention, repeat purchase and stronger customer journeys. REPORTING AND LEARNING Maintain clear, regular reporting to the founder and wider team. Track performance against the program targets and report honestly on both progress and gaps. Share insight so the program keeps improving month on month. Explain what the numbers mean and what should happen next. ABOUT THE SKIN HEALTH CONVERSATION The Skin Health Conversation is our founder-led educational platform. It exists to help people understand their skin before we ask them to buy from us. Every email should leave the reader with one new way of thinking about their skin. Understanding comes first, and Complete Serum becomes a natural extension of it. The series runs every second week and sits at the centre of the program. HOW THE ROLE IS SCOPED This role sits with the system and the program rather than with production. Our team develops the email copy and visual design. Your work is to understand those assets and use them well. Your focus is the flows, sends, data, QA and attention that keep everything running. The brand direction is established. Your expert recommendations are welcome and will be listened to, and the work stays aligned to that direction. EXPERIENCE MATTERS Demonstrated Klaviyo and Shopify integration experience. A genuine track record running lifecycle and automation programs. Strong understanding of deliverability, segmentation, attribution and email best practice. Methodical, accountable and clear in your documentation and communication. Experience with premium, quality-led or founder-led brands is ideal. Experience in skincare, beauty or education-led ecommerce would be valuable, though we do not require it. WHAT SUCCESS LOOKS LIKE Every email is accurate, properly tested and well executed before it goes live. The customer journey feels consistent from signup through to repeat purchase. Klaviyo becomes a clean, dependable and growing revenue channel. The founder and team always know what is happening and why. Testing and learning improve the program month by month. You become a trusted part of the ONOURE® team. TO APPLY Please start your application with the word "Microbiome" so we know you have read the scope in full. Your experience: a short note on your Klaviyo and Shopify lifecycle work, with examples of programs you have personally run over time. Your take: a couple of paragraphs on what interests you about this opportunity, particularly working with a premium, microbiome-first skincare brand and a small founder-led team. Write it in your own words. Your availability: your current freelance or contract capacity and when you are able to start. If this sounds like you, we would love to hear from you. Thanks, Justin