Lead Brand Strategist & Designer (Shower Filter E-Commerce, GCC)

About Us: We are redefining the everyday shower experience. Our brand delivers high-performance shower filters designed to protect skin and hair from harsh water, turning a daily habit into a premium wellness ritual. We don't do boring, clinical, or bland. Our vibe is vibrant, bold, and sharp. Having established momentum, we are expanding aggressively across the GCC region. We’re looking for a hybrid Brand Strategist & Designer who can sharpen our brand identity, elevate our visual presence, and drive conversion across our DTC store, marketplaces, and social channels. The Role: As our Lead Brand Strategist & Designer, you will hold the keys to our visual identity and creative narrative. You won't just make things look good—you’ll craft high-converting visual assets for Amazon/e-commerce marketplaces, design scroll-stopping DTC landing pages, and produce dynamic social content that resonates deeply with a modern GCC audience. Key Responsibilities: 1. Brand Identity & Strategy Refinement - Guideline Evolution: Audit, refine, and elevate our existing brand guidelines—establishing clear rules for bold typography, vibrant color palettes, motion, imagery, and GCC-specific nuances. - Creative Strategy: Translate audience insights in the wellness/beauty space into compelling visual concepts that set us apart from generic competitors. 2. E-Commerce & Marketplace Design (DTC + Amazon/Marketplaces) - Marketplace Optimization: Design high-converting Amazon A+ Content, storefronts, product listing images, and infographics tailored for regional marketplaces (e.g., Amazon AE/SA, Noon). - DTC Landing Pages: Conceptualize and design vibrant, high-converting CRO-focused landing pages and web assets for our main e-commerce storefront. - Packaging & Unboxing: Assist in visual touchpoints for packaging inserts, unboxing experiences, and offline collateral as needed. 3. Social Media & Content Creation / Management - Visual Content Creation: Produce creative assets (short-form video graphics, carousel posts, story templates, ad creatives) that reflect a sharp, modern, and bold visual language. - Social Aesthetics & Feed Curation: Oversee visual content planning and grid aesthetics across platforms (Instagram, TikTok, Pinterest/Snapchat). - Ad Creatives: Partner with performance marketers to design high-performing social ad creative variations (A/B testing hooks, visual angles, and CTAs). What We’re Looking For: - Experience: 5+ years of brand design and visual strategy experience, specifically within DTC, e-commerce, beauty, or wellness brands. - Marketplace Expertise: Proven track record designing optimized visual assets for e-commerce listings (Amazon A+ content, gallery images, custom landing pages). - Regional Insight: Solid understanding of or experience with the GCC / Middle East market aesthetics, cultural nuances, and consumer behavior. - Aesthetic Style: A portfolio that showcases bold, vibrant, and sharp visual design—you know how to make a product pop on a screen without sacrificing elegance. - Toolkit: Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere/After Effects) and Figma. Motion design skills are a huge plus. - Conversion Mindset: You understand that design isn't just art—it’s built to inform, engage, and convert shoppers into loyal customers. Bonus Points: - Experience working with localized Arabic graphic design/typography or bilingual brand assets. - Motion graphics or basic video editing skills for short-form social video (Reels/TikTok). - Hands-on experience with Shopify or page builders (e.g., GemPages, Reloadeo, Shogun).