Lead Generation & Appointment Setter for Independent Fractional Publicist

I’m an independent fractional publicist looking for someone who can help me consistently find potential clients and turn them into qualified sales conversations. I am not a large PR agency and I’m not trying to build a massive outbound sales operation. I’m a solo publicist looking to grow my client base with a focused, affordable approach that actually works. I need someone who can do more than build lead lists. The goal is simple: identify people who are likely to need publicity, reach out to them intelligently, follow up, qualify their interest and book conversations with me. Who We Would Target My clients can come from several areas, including: Nonfiction authors, especially self published and hybrid published authors Authors with upcoming or recently released books Experts and thought leaders Speakers and consultants Founders, CEOs and entrepreneurs Executives who want greater media visibility Personal brands Small and midsized businesses with something newsworthy happening Niche experts and people with unusual stories, expertise or perspectives I’m also very open to unconventional prospects. Sometimes the person with the weirdest expertise or most unusual business makes the best publicity client. The important thing is that the prospect has a legitimate reason to pursue media exposure and the ability to invest in professional PR. What I Need You to Do Research and identify strong prospective clients Determine why they might need publicity now Find the right contact information Conduct personalized email and/or LinkedIn outreach Follow up consistently Qualify interested prospects Book qualified sales conversations on my calendar Track outreach, responses, appointments and results Help us learn which types of prospects and messages are actually converting This is not a high volume list building job. I would rather have 50 well researched prospects with a legitimate reason to need PR than 5,000 generic leads scraped from a database. Starting Lean I do not currently have a large lead generation technology stack, and I do not want to spend hundreds of dollars a month on software before we know the strategy works. Part of this project will be helping me determine the simplest and most cost effective setup for prospecting, contact information, email verification, outreach and tracking. Please tell me what tools you already have access to and what, if anything, I would need to purchase. Experience I’m particularly interested in people who have generated clients or appointments for: PR professionals or publicists Marketing or creative professionals Consultants Agencies or freelancers Coaches, speakers or experts Authors or publishing professionals Other professional service businesses Strong written English is essential. You will be representing me and my business directly to potential clients. This will start as a small engagement with limited weekly hours. If you can demonstrate that your outreach is generating qualified conversations and paying clients, there is room to grow the role. When Applying, Please Answer These Questions Tell me about a paying client you helped generate for a freelancer, consultant, agency or professional service provider. What did you actually do? Have you generated leads or appointments for PR, marketing, publishing, consulting or similar businesses? Who would you target first for my business and why? How would you find people who have a reason to need publicity right now, rather than simply building a generic list? What would your outreach and follow up process look like? What prospecting and outreach tools do you already have access to? What tools would you need me to pay for? If I wanted to keep software costs as low as possible for the first 30 days, what setup would you recommend? What is your hourly rate?