Lead Generation Freelancer to Book Qualified CEO Meetings for a Fractional-Executive Practice

Lead Generation Specialist to Book Qualified CEO Meetings for a Fractional Executive Practice ABOUT US We are a 30 year innovation management consulting practice led by a bestselling author, innovation strategist, and executive advisor. We provide Fractional Chief Innovation Officer, Chief AI Innovation Officer, and Chief Experience Officer services to midsize organizations. THE ROLE We're looking for one experienced, independent lead generation specialist, not an agency, to build and own a focused pipeline of qualified CEO conversations for our fractional executive services. We run the entire sales process ourselves and have a strong track record of closing executive engagements. What we need is a strategic partner who owns the top of the funnel by identifying the right organizations, uncovering a credible reason to engage their CEO, and creating a steady flow of high quality executive conversations. We value quality over volume. Five conversations with highly qualified CEOs are far more valuable than dozens of loosely targeted appointments. This is an account based, research driven role focused on precision rather than scale. WHO WE'RE TRYING TO REACH Buyer CEO of a midsize organization with approximately 100 to 3,000 employees. This may also include Presidents, Founders, COOs, Chief Strategy Officers, Chief Transformation Officers, Board Chairs, and Private Equity Operating Partners. Ideal Client Established organizations with the resources for a senior executive engagement that are facing disruption, growth challenges, fragmented AI initiatives, operational complexity, or major business transformation. The real challenge is not building a large prospect list. It's identifying organizations with a genuine business need and a compelling reason for the CEO to have a conversation with us. WHAT YOU'LL OWN Prioritizing the industries and market segments with the highest potential. Developing a repeatable process for identifying trigger events such as private equity investment, new executive leadership, AI initiatives, mergers and acquisitions, growth challenges, or strategic planning cycles. Building and verifying highly targeted account and contact lists. Creating personalized executive outreach through the most effective mix of LinkedIn, email, referral partners, executive communities, and other appropriate channels. Booking qualified executive meetings, providing a clean handoff, and managing disciplined follow up. Reporting on qualified meetings, response rates, conversion metrics, pipeline creation, and overall campaign performance. YOU'RE A STRONG FIT IF YOU Have personally generated meetings with CEOs or C suite executives for high value consulting, advisory, or fractional executive services and can demonstrate measurable results. Use account based, research driven outreach rather than high volume prospecting. Write like a trusted peer introducing two executives, never a salesperson delivering a pitch. Are highly skilled with modern research, data, and prospecting tools while maintaining professionalism, compliance, and strong deliverability. Take ownership of outcomes and communicate proactively. NOT A FIT We work only with independent freelancers based in the United States. No agencies. No outsourced teams. No bulk email marketers or appointment setting firms. We're looking for someone who understands how to build relationships with executive decision makers while protecting the reputation of an established consulting practice. There are no setup fees. All engagements are month to month. We believe long term relationships should be earned through results, not contracts. COMPENSATION Monthly retainer, reimbursement for approved tools, and a performance bonus for qualified meetings that convert into consulting engagements. Compensation will depend on your proposed approach and scope of work. The first month will serve as a low risk trial for both of us. If the relationship is producing results, we'll continue building together. HOW TO APPLY Please don't send a generic proposal. We'd like to understand how you think. Please tell us: What overall demand generation strategy would you recommend and why? Which industries or market segments would you prioritize first? How would you identify buying triggers and organizations most likely to engage? Which research and contact data tools would you use? How would you personalize your outreach to CEOs? How do you define a qualified executive meeting? What reporting and success metrics would you provide? Based on your experience, what is a realistic and conservative expectation for qualified CEO conversations each month after ramp up? Share two comparable campaigns you've managed, including results. If you had a reasonable monthly budget, how would you allocate it and why? We're not looking for someone to simply execute outreach. We're looking for someone who can help us build a repeatable demand generation engine that consistently creates meaningful conversations with executive decision makers. To help us identify candidates who have carefully read this posting, please begin your proposal by answering this question in one or two sentences: "Why would a CEO take this meeting?"