Lead Generation & Growth Expert Needed – Scale Online Course Enrollments (Long-Term)

Lead Generation & Growth Expert Needed – EdTech / Online Course Enrollment We are looking for an experienced Lead Generation & Growth Marketing Expert or Team to build and manage a continuous, high-volume student acquisition system for two established education/technology brands: Syntax Technologies — syntaxtechs.com Syntax Academy — syntaxacademy.com Our goal is straightforward: Generate qualified leads → convert them into students → increase paid course enrollments consistently. This is NOT a one-time project. We are looking for a long-term partner who can take ownership of lead generation, continuously test new channels, improve performance, and scale what works. What You Will Own You should be comfortable managing the entire lead-generation ecosystem, including: Meta/Facebook & Instagram Ads Google Search, Display & YouTube Ads TikTok and other relevant paid channels SEO and organic lead generation Landing page and funnel optimization Lead magnets and webinar funnels Email/SMS nurturing strategies Outbound lead generation Data sourcing and prospect list building Retargeting campaigns Conversion-rate optimization Tracking, attribution and analytics Testing new acquisition channels Improving cost per lead and cost per enrollment We are especially interested in people who can think beyond traditional advertising. If there are opportunities through Facebook Groups, Reddit, LinkedIn, partnerships, affiliates, communities, job-seeker databases, content marketing, cold outreach, webinars, or other creative channels, we want you testing them. Our Target Customer Our primary goal is to find people who are actively looking to: Learn technology skills Transition into tech careers Upgrade their existing skills Find better-paying career opportunities Enroll in structured technology training programs Ultimately, we don't just want traffic. We need students who actually enroll and purchase courses. What Success Looks Like We want to build a predictable system: Traffic → Leads → Qualified Prospects → Nurturing → Enrollment → Revenue You will be expected to track performance throughout the funnel. We care about metrics such as: Cost Per Lead (CPL) Cost Per Qualified Lead Cost Per Enrollment / CAC Lead-to-Enrollment Conversion Rate ROAS / Revenue Generated Lead volume is important, but quality and actual course purchases matter more than vanity numbers. Who We Want We are looking for someone who has successfully generated leads for: EdTech companies Online courses Bootcamps Career training Universities/education Coaching programs High-ticket services Similar enrollment-driven businesses Agency teams are welcome to apply if you can demonstrate results. When Applying Please DO NOT send a generic proposal. Start your application with the word SYNTAX so we know you read the posting. Then provide: Examples of lead-generation campaigns you have personally managed. Monthly lead volume generated. Average CPL/CAC achieved. Experience with education, EdTech or online courses. Which channels you would test first for Syntax. What you would do during your first 30 days. Screenshots/case studies showing actual results if available. Whether you are an individual or an agency/team. We already have established businesses, websites, courses and infrastructure. We are looking for someone who can come in and say: “Give me the offer, funnel and data. I will build the acquisition engine.” If you are capable of generating high-volume, qualified student leads and turning those leads into consistent course enrollments, we want to work with you long term.