Lead Generation Powerhouse

ThynkFuel Media is looking for a cold email wizard and lead generation powerhouse to join our fast-growing team. We need an Email & Lead Gen Specialist who can fully own and build scalable systems for lead generation across multiple brands. You’ll be the go-to person for everything from cold email, audience targeting, list segmentation, outbound automation, to integrating lead flow into ad systems and CRMs. CRITICAL REQUIREMENT: Meta Ad Expertise This is not strictly a cold outreach role. You must be a proven Meta Ads (Facebook & Instagram) expert who knows how to run, optimize, and scale paid acquisition and lead-based retargeting funnels. You will be directly responsible for bridging outbound email strategies with high-converting Meta Ad campaigns to drive predictable lead flow. If you do not have hands-on, expert-level experience managing Meta Ad campaigns, pixel setup, custom audiences, and ad copy/creative optimization, this role is not a fit. What You’ll Own: Full-Funnel Meta Ad Execution: Own top-of-funnel paid acquisition, lead-gen campaigns, and retargeting ads on Meta (Facebook & Instagram) to feed our conversion funnels. Cold Email Strategy & Execution: Build and execute cold email strategies that convert — customized sequences, A/B tests, deliverability, inbox management, etc. Lead Gen Tooling: Manage and optimize tools like Apollo, Instantly, Success.ai, Lemlist, Meta Ads Manager, and other growth platforms. Cross-Channel Synergy: Turn cold lead lists into engaged, qualified opportunities by syncing email data with Meta Custom Audiences and paid funnels. Data & Tracking: Own the setup of Meta Pixels, CAPI (Conversions API), UTM parameters, and CRM integrations to track exact ROAS, CAC, and cost per booked call. Performance KPI Reporting: Monitor and report on core metrics (Ad ROAS, Meta CPA, Open Rates, CTR, Meetings Booked, CAC). High-Converting Copywriting: Write conversion-driven copy for both cold emails and high-converting Meta ad variations. System Scaling: Continually optimize workflows to scale lead acquisition across multiple brands. We’re Looking For Someone Who: Is a proven Meta Ads Expert: Deep expertise in Facebook/Instagram Ads Manager, audience targeting, retargeting stack setup, creative testing, and budget scaling. Has Proven Cold Email Success: Track record generating B2B/B2C leads through outbound channels (please share campaign examples/results). Knows Tech & Data Tracking Inside Out: Fluent in Meta Pixel/CAPI setup, CRM integration, domain warming, spam filter avoidance, and ad attribution. Thinks in Full Funnels: Knows exactly how to combine Meta Ads and cold email into a seamless, multi-touch prospect experience. Writes Killer Copy: Writes ad hooks and email sequences that sound human, compelling, and built to convert. Is Scrappy & Fast: Works fast, solves problems independently, and thrives in a builder’s environment. Wants to Grow: We’re scaling fast, and there’s room to lead a team here as our media spend and outbound channels grow. What You’ll Own: Build and execute cold email strategies that convert — customized sequences, A/B tests, deliverability, etc. Manage and optimize tools like Apollo, Instantly, Success.ai, Lemlist, and other lead gen platforms. Turn purchased lead lists into engaged, qualified opportunities — via both email and paid acquisition funnels. Collaborate with media buyers to run lead-based retargeting and top-of-funnel ad campaigns. Monitor and report on performance KPIs (open rate, CTR, meetings booked, conversions, CAC). Write and test conversion-driven email copy, personalization is key. Continually optimize workflows to scale across multiple brands under The Anchor Group. We’re Looking For Someone Who: Has proven success generating B2B leads through cold email and outbound channels (please share examples/results). Knows how to work fast, think smart, and get scrappy, this is a builder’s role. Is fluent in outbound tech: automation tools, CRM integration, ad pixels, domain warming, spam filter avoidance, etc. Writes killer copy that sounds human, not templated. Has experience bridging email and paid ad strategies into a cohesive lead funnel. Wants to grow, we’re scaling fast, and there’s room to lead a team here. Why This Rocks: You’ll work across multiple fast-growing brands and get to own the function end to end. Direct line to the founder team and creative leadership. Room to grow into leadership as we scale our outbound and media strategy. Startup energy with long-term vision, this is not a freelance gig, it’s a real seat at the table.