Lead Generation Specialist (Agent + Buyer Acquisition)

We’re looking for an experienced Google Ads and lead generation specialist to help launch and optimize a targeted acquisition campaign for a growing real estate technology platform. The initial goal is straightforward: generate qualified real estate agent leads and drive agents to register and submit property listings. This is not a general brand-awareness campaign. We’re looking for someone who understands performance marketing and can build campaigns around measurable conversion goals. What You'll Do Develop and launch targeted Google Search campaigns Conduct keyword and competitor research within the real estate market Identify high-intent search terms likely to reach real estate agents Recommend campaign structure, targeting, bidding, and negative keywords Review the existing agent landing page and recommend conversion improvements Set up or validate conversion tracking Optimize campaigns based on actual registration and listing activity, not just clicks Monitor search terms and eliminate irrelevant traffic Provide clear reporting on performance and recommendations Primary Conversion Goals Real estate agent registrations Property listing submissions We care much more about cost per qualified conversion than impressions or raw traffic. Ideal Freelancer We're looking for someone with demonstrated experience in: Google Ads / PPC Real estate lead generation Search campaign optimization Landing page conversion strategy Google Analytics / GA4 and conversion tracking Managing smaller test budgets efficiently Experience generating real estate professional or B2B real estate leads is especially valuable. Initial Engagement This will begin as a focused pilot campaign with a controlled budget. If we establish a repeatable and cost-effective acquisition channel, there is an opportunity for ongoing campaign management and expansion into additional markets. When applying, please include: Examples of real estate Google Ads campaigns you've managed The approximate ad spend you've managed Examples of CPL or CPA results you've achieved Your approach to testing a new campaign with a limited initial budget What you would need from us before launching Please do not send a generic agency proposal. We're particularly interested in freelancers who can explain how they think about lead quality, conversion economics, and testing, not simply traffic generation.