Lead Generation Specialist (B2B + B2C), Cold Email, DM

Lead Generation Specialist: Remote B2B + B2C Outbound (Cold Email + Cold DMs) Turning Cold Outreach Into Qualified Meetings Work From Anywhere | Global Clients THIS ROLE EXISTS FOR ONE REASON When the right prospect sees the right message at the right time, momentum is fragile. This role exists to create that moment on purpose — and turn it into qualified conversations and booked meetings that actually happen. We’re not looking for someone to “send messages.” We’re looking for someone who understands that targeting, speed, clarity, and judgment are what separate busy outreach from paid invoices. If you take pride in clean data, sharp messaging, and pipelines that convert, keep reading. WHO WE ARE (AND WHO WE’RE NOT) We’re a remote-first outbound growth partner working with B2B companies selling into HR, L&D, and the C-suite — and we also support B2C outbound campaigns depending on the offer. We don’t care where you live, or how you structure your day. We care about: Qualified conversations created consistently Meetings booked with the right people Clean handoffs and clear notes so deals move forward We don’t micromanage. We don’t chase people. We don’t measure keystrokes. We hire people who own outcomes. THE ROLE: LEAD GENERATION SPECIALIST (STRATEGY & OPTIMIZATION) You’ll build and run outbound campaigns across cold email and cold DMs to generate qualified leads for our clients and internal sales team. But this is not a passive execution role. You will own lead generation strategy end-to-end. That means not just “sending volume,” but actively improving what gets replies and what turns replies into meetings. You are the bridge between targeting and revenue — and the person responsible for making that bridge stronger, faster, and harder to break. Your job is to: Target the right people Write the right message Launch the campaign Improve the system that generates the next 100 leads This is a 100% remote role, open globally, built for someone who thrives in async environments, understands modern outbound, and enjoys turning chaos into clean process. WHAT YOU’LL ACTUALLY BE DOING Building B2B and B2C lead lists (sourcing, enrichment, segmentation) Launching and managing cold email sequences (deliverability-aware, quality-first) Running cold DM outreach (LinkedIn / IG / other channels we use) Writing and testing messaging: subject lines, hooks, CTAs, follow-ups Qualifying inbound interest and routing/handoffing to the right owner Booking or supporting booking meetings (depending on process/client) Tracking performance weekly: deliverability, reply rates, positive replies, meetings booked, pipeline created Updating CRM notes clearly and accurately Coordinating with SDRs, campaign managers, and founders And critically: Auditing what’s working and what’s not (message-market fit, list quality, offer clarity) Identifying friction points in targeting, deliverability, messaging, or handoff Proposing and implementing process improvements (SOPs, templates, quality standards) Improving response frameworks and qualification logic so the system scales Using data and patterns to inform better decisions Helping standardize what “good” looks like across clients and campaigns You are expected to think beyond today’s campaign and improve tomorrow’s results. YOU’LL THRIVE HERE IF YOU: Have generated leads from cold email and/or cold DMs before Can operate in both B2B and B2C contexts (different offers, different buyers) Think in systems, not just tasks Naturally look for ways to improve speed, clarity, and conversion Write clearly, confidently, and like a human (not spam) Move fast without being sloppy Don’t need reminders to follow up, clean lists, or update tracking Care deeply about reputation, tone, and details EXTRA CREDIT (NOT REQUIRED, BUT VALUED) Experience owning or improving outbound systems end-to-end Background in outbound or lead generation agencies Experience generating meetings for B2B SaaS, HR, L&D, or C-suite offers Comfort working with data, trends, and performance metrics Familiarity with tools like Apify, Apollo, Clay, ZoomInfo, LinkedIn Sales Nav, Lemlist, Instantly, Waalaxy, HubSpot, Zoho, Calendly Enjoy building SOPs, frameworks, and scalable outbound flows THIS ROLE IS NOT FOR YOU IF We’re selective on purpose. This role requires judgment, ownership, and initiative. This will not be a fit if you: Need scripts, checklists, or approvals for every decision Prefer executing instructions over improving systems Blame results on the offer instead of iterating targeting/messaging/testing Avoid responsibility for outcomes once messages are sent We’re looking for someone who sees friction and fixes it, not someone who waits to be told what’s broken. HOW YOU’LL BE PAID Fixed pay per campaign you run. Success earns you more scope. If you perform, you’ll get assigned another campaign — then another — and you can scale your income by scaling results. Bonus opportunities are included in comp (performance-based): - Bonus for hitting agreed KPIs (e.g., qualified replies, meetings booked, positive reply rate). - Bonus for beating targets for 2 consecutive weeks (consistency bonus). - Bonus for delivering early wins on a new campaign (fast-ramp bonus). - Bonus for process improvements that lift results across campaigns (system bonus). HOW TO APPLY (READ CAREFULLY) DM us a Loom video (30 seconds to 5 minutes) covering: -Why this role fits you -Your experience generating leads from cold email/cold DMs (include metrics + context) -How you approach targeting, messaging, testing, and qualification Use this subject line exactly: “I’m Your Lead Gen Specialist – Here’s My Loom” Applications without the correct subject line will not be reviewed.