Lead Generation

## The short version We sell venue management software to Australian pubs, clubs, restaurants, and function venues. We need someone to build our prospect list, run outbound email and LinkedIn outreach, and book qualified discovery calls into the founder's calendar. You will not be selling or running the calls. Your job is to find the right venues, reach the right person inside them, and get a meeting on the books. ## What you'll do - **List building:** research and build a verified prospect list of Australian venues from public sources such as venue websites, industry association directories, hospitality awards lists, and event and function directories. - **Data enrichment and verification:** find the decision maker (owner, venue manager, functions or events manager), confirm their role, and verify email deliverability before any send. We do not tolerate high bounce rates. - **Outbound email:** write and run short, personalised sequences using our tools and our domain, within the compliance rules set out below. - **LinkedIn outreach:** connection requests and follow-up messages to venue managers and owners, sent manually or with approved tooling only. - **Appointment setting:** book discovery calls directly into the founder's calendar, confirm them, and follow up on no-shows. - **CRM hygiene:** log every contact, reply, and outcome in our CRM. No untracked activity. - **Weekly reporting:** contacts added, contacts touched, reply rate, positive reply rate, meetings booked, meetings held. ## Compliance rules (non-negotiable) Australian anti-spam law is strict and enforced, so these are conditions of the contract, not preferences. - Business email addresses that are conspicuously published by the venue only. No scraped personal addresses, no purchased or shared lists, no guessing at patterns without verification. - Every email must carry accurate sender identification and a working unsubscribe, and opt-outs must be honoured immediately. - No SMS or phone outreach in this role. - No LinkedIn automation tools without our written approval, as we are not risking account bans. We will brief you on the detail. If you have run outbound into Australia before and understand these constraints, say so in your proposal. ## Requirements - Two or more years in outbound lead generation, SDR, or appointment setting for B2B, ideally software. - Demonstrable experience with prospecting and outreach tools such as Apollo, Instantly, Lemlist, Sales Navigator, or similar. - Strong written English. Our prospects are Australian venue operators, so the messages must read as plain, direct, and human rather than templated. - Meticulous with data. Verification and CRM discipline matter more here than volume. - At least four hours of daily overlap with Melbourne time. ## Nice to have - Experience selling into hospitality, events, or venue operations. - Experience with the Australian market specifically. ## Working arrangement - Ongoing contract, 10 to 20 hours per week. - Hourly rate: Negotiable depending on experience, plus a bonus per qualified discovery call held. - All outreach runs through our accounts, our domain, and our CRM. We retain ownership of all lists and data. - We begin with a small paid trial before any ongoing commitment. ## How to apply Include the following, or your proposal will not be reviewed: 1. The industry and country you most recently ran outbound into, and the offer you were selling. 2. Real numbers from your last campaign: contacts touched, reply rate, and meetings booked. Include the denominator, not just percentages. 3. A cold email you personally wrote that produced replies. Paste the actual text. 4. The prospecting and sending tools you know best, and roughly how long you have used each. 5. Start your proposal with the word **VENUE** so we know you read this post. Shortlisted candidates will be asked to screen-share their tooling on a short video call.