Leasing Automation & CRM Workflow Specialist

We are a small, mission-driven housing company in Los Angeles seeking an experienced automation and CRM workflow specialist to help build a more efficient leasing system across our existing apartment communities. We need someone to manage our advertising, audience strategy, reputation management, and lead generation. Your responsibility begins once a prospective resident expresses interest. The core question this engagement should solve is: How can we qualify, route, respond to, schedule, follow up with, and learn from prospective residents with the least manual effort possible? We currently manage approximately three apartment communities. Our immediate priority is improving leasing conversion and reducing the repetitive administrative work currently performed by our leasing team. Primary Responsibilities: * Map the current renter journey from initial inquiry through signed lease * Build lead qualification and automated FAQ workflows * Implement standardized qualification questions * Develop lead tagging and hot-, warm-, and nurture-lead criteria * Build automated lead routing and hot-lead escalation * Connect workflows using Zapier, Make, and Google Workspace * Build showing scheduling, confirmation, reminder, and rescheduling workflows * Automate no-show recovery and post-tour follow-up * Build reminders and lead-nurturing automation * Create response-time and leasing-funnel dashboards * Document workflows and develop clear SOPs and training materials Initial 30-Day Pilot The initial engagement will focus on one apartment community in Koreatown. We want an action-oriented implementation process—not a lengthy audit. The first minimum viable automation should be operating by the end of Week 1 and improved using real prospect activity. The anticipated rollout is: * Week 1: Map the current workflow and launch basic lead qualification, tracking, routing, and escalation * Week 2: Implement lead scoring, showing scheduling, confirmations, and reminders * Week 3: Build no-show recovery, post-tour follow-up, application reminders, and lead nurturing * Week 4: Test the complete workflow, train the internal team, document the system, and recommend next-phase improvements Who You Will Work With You will work closely with our Leasing Operations Coordinator, who currently manages many prospect interactions manually. The goal is to automate repetitive administrative work. You will also coordinate with our Resident Acquisition Lead to ensure leads generated through advertising enter the leasing workflow correctly, retain source attribution, and receive timely follow-up. Success Measures Success will be evaluated based on: * Faster lead-response times * Percentage of inquiries receiving immediate acknowledgment * Qualification completion rate * Lead-routing accuracy * Lead-to-showing conversion * Showing attendance * No-show recovery * Showing-to-application conversion * Application completion * Reduction in manual follow-up * Administrative hours saved * Workflow reliability and internal team adoption Preferred Experience We are especially interested in candidates with experience in: * MC * Zapier and/or Make * Google Workspace automation * CRM workflow design * Lead qualification and routing * Appointment scheduling automation * Conversion-funnel reporting