Life Insurance Facebook/Social Ads Expert (Inbound Calls)

We are seeking an expert media buyer to build, launch, and manage paid social media ad campaigns (primarily Meta/Facebook/Instagram) that drive high-intent, inbound phone calls for life insurance. The primary goal is simple: prospects see the ad, click to call, and initiate the sales conversation with us directly on the phone. We are not looking for form-fills or email opt-ins; we only want live, inbound phone leads. Key Responsibilities: Build and launch social media campaigns optimized specifically for click-to-call or call-destination funnels. Create high-converting ad copy and select/design creatives that comply with insurance industry regulations. Actively manage and optimize campaigns to maintain a low cost-per-connected-call. Integrate call tracking software with Facebook Pixel/Conversion API for accurate attribution. Requirements: Proven Track Record: You must have successfully run inbound call campaigns for life insurance or financial services in the past.Compliance Knowledge: Deep understanding of Meta’s strict advertising policies regarding financial products and insurance. Tech Stack: Experience with call routing and tracking platforms How to Apply: To be considered, you must include the following in your proposal: Proof or brief case studies of previous life insurance campaigns you ran that successfully generated inbound phone calls. The average cost-per-call or ROI you achieved in those past campaigns. Your preferred strategy for filtering out accidental clicks/robo-calls.Note: Proposals without relevant case studies or proven experience in the life insurance space will be automatically declined.