Lifecycle Manager (Email, SMS, App)

We’re looking for an experienced Lifecycle Marketing Specialist to help us build and optimize high-performing customer journeys for a global fintech. You’ll work across both consumer and corporate audiences, using email, SMS, and push notifications to engage customers with the right message, at the right moment, through the right channel. This is a hands-on role. We’re looking for someone who can think strategically about the customer lifecycle and then roll up their sleeves to build, launch, QA, and optimize the journeys in Iterable. What You'll Do: - Own lifecycle journeys from strategy through execution in Iterable - Audit our existing lifecycle communications and identify gaps and opportunities- - Design and build triggered, behavioral, and event-based journeys across email, SMS, and push - Develop segmentation, audiences, triggers, journey logic, timing, and channel strategy - Build and QA campaigns and journeys directly in Iterable - Create and modify responsive emails, including HTML coding and importing visuals from Figma - Handle light email design and adapt existing creative/templates - Write and edit concise, effective lifecycle copy when needed - Develop testing and optimization plans to improve conversion and engagement - Analyze journey performance and recommend improvements - Help establish lifecycle best practices and scalable ways of working What We're Looking For You should have significant hands-on experience building sophisticated lifecycle programs and be comfortable owning both the thinking and the execution. Must have: - Strong, hands-on Iterable experience - Demonstrated experience building lifecycle/CRM programs across email, SMS, and push - Experience with triggered and behavioral journeys, segmentation, and personalization - Strong understanding of lifecycle strategy, experimentation, and conversion optimization - Ability to build, edit, and troubleshoot HTML emails - Strong QA discipline and attention to detail - Enough design judgment to create or adapt polished lifecycle emails - Strong written communication and light copywriting skills - Ability to work independently and turn business/customer objectives into effective lifecycle journeys Nice to have: - Experience in fintech, financial services, payments, or another regulated industry - Experience marketing to both B2C and B2B audiences - Experience working with global customer bases and localized communications - Familiarity with lifecycle measurement, attribution, and deliverability When applying, please answer: - How many years have you worked hands-on in Iterable? - Tell us about a triggered lifecycle journey you built that had a meaningful impact on conversion, retention, or engagement. What was the trigger, journey logic, and result? - Which parts of the process do you personally execute: strategy, copy, design, HTML development, Iterable build, QA, and analytics? - If you joined a company with an existing lifecycle program, how would you approach auditing it and identifying the highest-impact opportunities?