Lifecycle and Retention Manager ( Klaviyo+AI+shopify)

Part-Time | Long-Term | Remote Katia Designs is an established Shopify jewelry brand looking for an exceptional Lifecycle & Retention Manager to build and own our entire customer retention ecosystem. This is not an email marketing role. We're looking for someone who can build a world-class retention engine using Klaviyo, AI, Shopify data, customer behavior, and automation. If you're someone who thinks strategically, loves building systems, and knows how to turn customer data into revenue, we'd love to hear from you. What You'll Own You will be responsible for developing and optimizing our entire lifecycle marketing strategy, including: Email marketing strategy and execution SMS marketing strategy and execution Klaviyo flows and automation Customer segmentation (RFM, behavioral, VIP, win-back) AI-assisted campaign planning and copy creation Dynamic product recommendations Inventory-driven marketing Browse and cart abandonment Post-purchase journeys Cross-sell and upsell campaigns Loyalty and VIP initiatives A/B testing and optimization Deliverability management Performance reporting and continuous improvement Future responsibilities will include helping develop and launch our subscription program. What We're Looking For You should have deep experience with: Klaviyo Shopify Lifecycle marketing Email and SMS automation Customer segmentation Analytics and reporting AI tools that improve workflow, copy, and campaign performance You should be someone who is constantly looking for smarter, faster ways to build better marketing systems. Bonus Experience Experience with any of the following is a plus: Shopify Plus Recharge or subscription platforms Loyalty programs Triple Whale Attentive Postscript Fashion, jewelry, beauty, or lifestyle brands What Success Looks Like Within the first few months, we'd expect you to: Build a best-in-class lifecycle marketing system Improve the performance of our existing email and SMS programs Create sophisticated customer segmentation Increase repeat purchase rate and customer lifetime value Build scalable automations that continue to drive revenue over time Use AI to improve efficiency, creativity, and performance To Apply Please include: A brief overview of your experience with Shopify and Klaviyo. Examples of brands you've managed. Specific results you've achieved (retention revenue, email/SMS performance, repeat purchase improvements, etc.). The AI tools you use regularly and how you incorporate them into your workflow. A short Loom video (5–10 minutes) walking us through a Klaviyo account you've managed and explaining your strategy. Your availability and preferred compensation structure.