Lifestyle Photographer for Australian Health & Supplement Brand – Models 45–75+

About the project We are Inner Dose, an established Australian health supplement brand currently undergoing a major brand refresh and packaging redesign. As part of this evolution, we are looking to commission a new lifestyle photography shoot to create a comprehensive library of authentic, premium imagery featuring the customers our brand is actually designed for. Inner Dose primarily serves adults aged approximately 45–75+, with our core customer concentrated particularly within the 55–70 age range. We are looking for an experienced lifestyle photographer or production studio capable of helping us develop and execute a shoot featuring multiple male and female models from this demographic. The objective We want to move away from generic stock-style health and wellness imagery and build our own recognisable library of lifestyle content featuring real, believable people who closely represent the Inner Dose customer. The photography will be used across: Ecommerce product pages Landing pages Website brand pages Paid social advertising Email marketing Organic social media Promotional campaigns Bundles and product collections Other digital and potentially print brand materials We have four core products, and we want enough variation from the shoot to create a versatile image library around each individual product as well as the wider Inner Dose brand. Models We anticipate using a minimum of approximately four models: 2 female models 2 male models Generally within the 45–75+ age demographic Ideally with a good spread of ages, with particular representation around 55–70 We are open to some diversity across ethnicity, appearance and lifestyle so the final content does not feel as though Inner Dose represents only one specific type of Australian customer. Most importantly, the talent should look natural, credible and relatable. We are not looking for young fitness models or highly polished traditional wellness/influencer talent. They should feel like real, healthy and active adults navigating normal life as they get older. If you or your production team can assist with model casting, this would be highly preferred. Photography required We would like to capture a broad range of lifestyle imagery across our four products. This would likely include: Individual models interacting naturally with each product Holding the product Taking or preparing their daily supplements Products naturally incorporated into morning or daily routines Close-up and detail lifestyle shots Wider environmental lifestyle imagery Images where the person remains the focus Images where the product remains the focus Individual product photography within lifestyle environments Multiple products featured together Bundle/range imagery Male and female variations Potential couple/partner imagery A range of horizontal, vertical and square compositions for different marketing placements We want the shoot to provide enough variation that the same photography does not appear repeatedly throughout the website and advertising. Locations and settings We are open to the photographer's creative recommendations regarding locations. Our initial thinking is to use a combination of natural everyday environments rather than elaborate sets. Potential settings could include: A premium but believable home environment Kitchen / breakfast or morning routine Living areas Patio or outdoor areas Garden Walking or other light outdoor activity Relaxed everyday moments involving a partner or spouse We are interested in communicating health, independence and quality of life without making the imagery look like a fitness campaign. The final environments should feel aspirational enough to represent a premium brand while still being believable and relatable to an Australian customer aged 45–75+. We would welcome creative recommendations from the selected photographer regarding the final locations, scenes and shot list. Creative direction The overall Inner Dose brand is moving toward a more mature, premium and considered aesthetic. The imagery should feel: Authentic Warm Premium Mature Calm Trustworthy Natural Contemporary Aspirational without feeling unrealistic Health-focused without looking clinical Lifestyle-focused without looking like generic stock photography Our audience tends to be intelligent and skeptical of exaggerated wellness marketing, so authenticity is particularly important. We will provide our updated packaging, brand direction, customer/avatar information and visual references to the selected photographer. Ideally you can assist with We are particularly interested in photographers or studios capable of managing most or all of the following: Creative development Shot-list development Model casting Model coordination Location scouting Shoot production Photography Product/lifestyle styling Image selection Professional retouching and post-production Model releases and appropriate commercial usage rights We are happy to be involved closely in the creative process, but ideally want to work with someone capable of taking ownership of the production rather than requiring us to coordinate every element individually. Deliverables The final scope and number of images can be developed collaboratively based on the recommended shoot structure. Our priority is creating a sufficiently diverse library of high-quality images rather than simply achieving a specific number of photographs. All final selected photography should be professionally edited and retouched and supplied in high resolution, along with versions suitable for ecommerce and digital marketing. We will require appropriate commercial usage rights and model releases covering the intended brand, website and advertising use. When applying Please provide: Your lifestyle photography portfolio Examples involving models aged 45+ where available Any relevant health, wellness, supplement, pharmaceutical, skincare or consumer-brand work Your location Whether you can assist with model casting Whether you can assist with location sourcing Whether you operate individually or as a full-service production/studio How you would typically approach and price a shoot involving approximately four models and multiple products Any initial creative thoughts you have after reading this brief There is also a separate studio product photography project being commissioned for Inner Dose as part of the same rebrand. If you have strong capabilities in both premium product photography and lifestyle production, please mention this in your proposal, as we would be open to considering one partner for both projects.