Link Building Specialist for Business Lending Site (Directory Profiles, Community Participation

We are a Miami-based business capital advisory firm brokering working capital, term loans, SBA, lines of credit, equipment financing, and commercial real estate loans. Site is Next.js on Vercel with an existing programmatic content pipeline. We need someone to own off-page authority building over a 6 to 12 month horizon. This is a slow-compound role, not a link-blast role. Scope Entity and citation footprint: build and verify branded profiles across business directories, finance-specific directories, chambers of commerce, BBB, industry associations, and local Miami business listings. NAP consistency across every instance Web 2.0 and platform profiles: branded accounts on Medium, Substack, LinkedIn, Crunchbase, G2, Trustpilot, Clutch, and equivalent, with real content published on a schedule, not stub pages Community participation under the brand or a disclosed employee identity: Reddit (r/smallbusiness, r/entrepreneur, r/Business_Loans), Quora, Alignable, Warrior Forum, industry Slack and Discord communities. Genuine answers first, links only where they belong Digital PR and citation acquisition: HARO, Qwoted, Featured, SourceBottle, plus direct outreach to finance publications for expert commentary Unlinked brand mention conversion Competitor backlink gap analysis against Lendio, Fundera, National Business Capital, and similar, with a prioritized target list Anchor text distribution planning across branded, naked URL, partial match, and exact match, mapped to our target keyword tiers Target keyword context Our priority terms include merchant cash advance, working capital loans, business line of credit, equipment financing, SBA loan broker, plus longtail like MCA consolidation, revenue based financing for ecommerce, business purpose HELOC, business loan broker Miami, and how to get out of a merchant cash advance. Anchor and placement strategy should map to these without over-optimizing. Ground rules, non-negotiable Branded or disclosed identities only. No undisclosed persona accounts, no fake reviews, no astroturfed recommendations. We are in a regulated vertical and will not take that risk No PBNs, no link farms, no paid link marketplaces, no bulk guest post packages Every placement must be on a real site with real traffic. We will check Velocity stays natural. We would rather have 8 quality placements a month than 80 junk ones Requirements Prior link building in finance, fintech, insurance, legal, or another YMYL vertical Ahrefs or Semrush proficiency, specifically for backlink gap and toxicity analysis Ability to write outreach and community responses that read like a person who understands small business lending. If you do not know what a UCC filing or a holdback percentage is, you will not be able to participate credibly in these communities Tracked, auditable reporting: live URL, DR, traffic estimate, anchor, and date for every placement To apply Send: Three live links you personally built in a YMYL vertical, with the target site and the placement URL Your honest take on how much of link building through profile and directory creation actually contributes to rankings today versus how much is table stakes brand infrastructure Your monthly capacity and what a realistic placement count looks like at quality How you would handle Reddit specifically, given that most self-promotion there gets removed Applications that do not answer question 2 honestly will not be reviewed.