LinkedIn Advertising Specialist

I am looking for an experienced **LinkedIn Advertising Specialist** to help grow a professional education business and consultancy through high-performing LinkedIn advertising campaigns. Our audience is made up of payroll professionals, HR leaders, finance professionals and business executives. We sell online courses, corporate training, executive consulting and professional development programmes. This is not a social media role. I am looking for someone who understands how to generate high-quality B2B leads through LinkedIn Ads and has experience marketing professional education or similar services. This is a long-term opportunity for the right person. Your Responsibilities You will be responsible for planning, launching, managing and optimising LinkedIn advertising campaigns that generate qualified leads and course enrolments. This includes: * Creating LinkedIn advertising campaigns from strategy through to launch. * Recommending the best campaign objectives for each offer. * Building lead generation campaigns. * Creating conversion campaigns for course sales. * Developing audience targeting strategies. * A/B testing audiences, messaging and creatives. * Managing advertising budgets efficiently. * Monitoring campaign performance and making data-driven improvements. * Tracking key metrics including CPL, CTR, conversion rate and ROAS. * Working with our landing pages and marketing funnels to improve conversions. * Advising on campaign strategy as new products are launched. Ideal Experience You should have proven experience with: * LinkedIn Ads Manager. * B2B lead generation. * Professional education, online learning or training businesses. * Consulting or professional services marketing. * Marketing funnels and landing pages. * Conversion optimisation. * Campaign reporting and analytics. Experience marketing to HR, payroll, finance or enterprise professionals would be a significant advantage. What We Will Provide We already have: * Professional branding. * Landing pages. * Marketing funnels. * Sales videos. * Course content. * Corporate training programmes. * AI-generated marketing assets. * Advertising budget. Your role is to ensure the advertising campaigns produce consistent, measurable results. What Success Looks Like The successful candidate will help us: * Generate qualified B2B leads. * Increase course enrolments. * Grow our corporate training pipeline. * Improve conversion rates. * Reduce cost per lead over time. * Build scalable LinkedIn advertising systems. Skills Required * Advanced LinkedIn Ads experience. * Strong analytical skills. * Excellent English. * Experience interpreting campaign data. * Strategic thinking. * Attention to detail. * Experience working independently. Experience with any of the following would be beneficial: * Professional education providers. * Corporate learning. * AI or technology products. * LinkedIn Insight Tag and conversion tracking. * Marketing automation platforms. ## To Apply Please include: 1. A brief introduction about yourself. 2. Your LinkedIn Ads experience. 3. Examples of B2B campaigns you have managed. 4. Examples of education or professional services campaigns (if applicable). 5. Results you have achieved (CPL, lead generation, ROAS or conversion improvements). 6. Your recommended approach for launching a new professional education brand on LinkedIn. 7. Your hourly rate. 8. The word **PURPLE** at the beginning of your application so I know you have read the full job description. This is a long-term opportunity for someone who enjoys building and scaling premium B2B brands through LinkedIn advertising. This is a part-time role of approximately 4 hours per week, starting at $6–$6.5 per hour. In addition to the hourly rate, I am offering a performance-based commission for sales generated through the LinkedIn advertising campaigns you manage. I am looking for someone who wants to grow with the business rather than simply manage an advertising account. As campaigns begin generating results, there will be an opportunity to earn additional income directly linked to successful sales. The initial focus will be on promoting professional education programmes to a B2B audience. The landing pages, funnels, programme content and core marketing assets will be provided. Your responsibility will be to manage the LinkedIn advertising, test and optimise campaigns, improve performance and help turn advertising spend into measurable sales.