Local Marketing Systems Strategist for a Sports Physical Therapy Clinic

Prime Physio is a sports-focused physical therapy clinic in Longmont, Colorado. We are seeking an experienced marketing professional to help us build a sustainable, repeatable local marketing system that can eventually be managed by a future receptionist or clinic coordinator. This is not primarily a social media management or advertising position. The main objective is to establish a structured local marketing system that strengthens Prime Physio’s visibility, positioning, and relationships within the local athletic community. About Prime Physio Our goal is to become the most trusted and comprehensive local destination for athletes. We provide services across the full athlete-care continuum, including: Functional diagnosis of injuries and movement limitations Individualized physical therapy and treatment Injury prevention and risk-reduction strategies Sport-specific return-to-sport rehabilitation Ongoing athlete body-function and conditioning care Athlete Functional and Performance Assessments Long-term physical-health and performance management We want athletes, parents, schools, gyms, trainers, coaches, athletic professionals, and healthcare providers to clearly understand what we offer, who we help, and why Prime Physio is different from a traditional physical therapy clinic. Project Objective The primary objective of this project is to create, test, organize, and document a sustainable local marketing system for Prime Physio. The system should help us consistently reach and educate: Athletes and parents Local schools and athletic programs Gyms and fitness facilities Personal trainers and strength coaches Sport coaches Athletic trainers Physicians and other healthcare professionals Other organizations connected to the local athletic community The selected professional will not be expected to guarantee referrals, partnerships, or specific revenue results. However, they will be expected to create and execute high-quality marketing activities that can reasonably support those outcomes. Potential Responsibilities Responsibilities may include: Reviewing our current website, brochures, rack cards, services, and marketing materials Clarifying our local brand positioning and core marketing messages Identifying and prioritizing appropriate local target audiences and organizations Researching qualified local schools, gyms, trainers, coaches, healthcare providers, and athletic organizations Developing personalized outreach and follow-up strategies Creating email templates, direct-message templates, phone scripts, and partnership introductions Recommending which services and materials should be presented to each target audience Organizing a contact and relationship-tracking system Monitoring outreach, responses, follow-ups, and next actions Identifying opportunities that require the clinic owner’s personal involvement Testing different outreach approaches and documenting what appears effective Creating repeatable weekly and monthly marketing procedures Developing standard operating procedures and training materials for a future receptionist or clinic coordinator Providing clear progress updates, recommendations, and measurable deliverables Expected Deliverables The final system should include practical, reusable resources such as: Defined target audience categories A prioritized local prospect database Prospect-selection criteria Core brand and service messaging Outreach and follow-up templates A relationship and communication tracker A recurring local marketing calendar Clear procedures for weekly and monthly activities Performance indicators for evaluating progress Recommendations for the clinic owner’s involvement Standard operating procedures for future staff A clear handoff plan for a receptionist or clinic coordinator The system should be easy for another team member to understand and continue. We do not want the marketing process to remain dependent on one contractor indefinitely. Working Relationship This project will be collaborative. The clinic owner will provide clinical expertise, clinic materials, service information, and personal involvement when a high-value relationship requires a meeting, presentation, clinic visit, or professional conversation. The contractor will be responsible for building the structure around those efforts, keeping activities organized, maintaining consistent progress, and helping convert the clinic’s long-term vision into a practical marketing process. We value honest communication. If a strategy is unlikely to be effective, we expect the contractor to explain why and recommend a more productive approach. Ideal Candidate The ideal candidate has experience with: Local or community-based marketing Marketing-system development Healthcare, fitness, sports, or professional-service businesses Relationship-based outreach Lead or partnership tracking Standard operating procedure development Preparing processes for staff handoff Working independently while providing clear updates Experience with physical therapy, sports medicine, fitness facilities, schools, youth sports, or local healthcare marketing is helpful but not required. We are looking for someone who thinks strategically but can also complete specific, organized tasks. This role is best suited for someone who can build an operating system—not simply provide broad marketing suggestions. Initial Project Direction The initial phase will likely focus on: Reviewing Prime Physio’s current services and materials Clarifying our local positioning and messaging Identifying and prioritizing target audiences Building the outreach and tracking infrastructure Beginning structured local outreach and follow-up Documenting the process for future staff use If the working relationship is productive and mutually beneficial, there may be opportunities for continued strategic support as the clinic grows.