Local SEO / Google Business Manager Needed for Cafe (Ongoing Local Search Growth)

We are a popular cafe in Australia looking to dominate our local search rankings. We want to ensure that when locals and tourists search for "best coffee near me," "cafe [our suburb]," or "breakfast spot," our business profile stands out. We are looking for a Google Business Profile expert to audit our current setup, optimize it for local SEO, and manage the profile on a monthly retainer to drive more foot traffic to our store. Scope of Work You will take full ownership of our Google Business Profile to improve visibility, ranking, and customer trust.Your core responsibilities will include: Initial Audit & Optimization: Review our current profile, optimize business details (categories, attributes, service areas), and fix any critical local SEO gaps.Keyword Optimization: Research and implement high-traffic local keywords into our business description, updates, and products/services list. Monthly Updates & Posts: Publish weekly updates, menu highlights, and promotional posts using raw photos and announcements provided by our team. Review Management: Monitor customer reviews and craft professional, keyword-rich responses in our brand voice to boost local authority. Q&A Management: Set up and manage the customer Questions & Answers section to address common inquiries (e.g., parking, dietary options, opening hours). Product/Menu Curation: Add and regularly update our core menu items and specialty coffees with descriptions and photos within the Google interface. Monthly Reporting: Track and report on key performance metrics (local search views, map directions requested, website clicks, and phone calls). What We Will Provide To support your work, we will supply:High-quality photos of our food, drinks, and venue.Up-to-date menu details, special promotions, and holiday trading hours. A clear understanding of our target audience and local competitors. Requirements Proven experience managing and ranking Google Business Profiles for local retail or hospitality brands (cafes/restaurants preferred). Strong understanding of Local SEO ranking factors and Google Map Pack algorithms.Excellent written English for professional, customer-facing review responses and updates. Experience with local citation building and georating tools is a strong plus. Project Type & Budget This is an ongoing monthly engagement. Please provide your monthly retainer rate or your estimated weekly hours in your proposal. If you'd like to apply, please reply with:Examples or a brief case study of local businesses you have successfully ranked on Google Maps. Your monthly rate or typical retainer package for ongoing GBP management. A quick 2-sentence summary of the first thing you look for when auditing a cafe's Google Business Profile.