Local Social Media & Lead Gen Manager (Growth for Kids' STEM/Homeschool Academy)

Title: Local Social Media & Lead Gen Manager (Growth for Kids' STEM/Homeschool Academy) Project Overview: Steam Academy is an educational hub based in Corona, CA, offering tutoring, after-school programs, camps, and homeschool support. We are looking for a freelance Social Media Manager to build our local brand presence, position us as a homeschooling authority, and drive direct enrollments. Budget: $1,000 - $1,200/month (with an additional $200-$300 allocated for paid ad spend). What You Will Do: Manage our Instagram and Facebook channels (3 posts/week). Turn our library of real photos/videos into engaging reels, carousels, and graphics. Write compelling, trust-building copy tailored to local parents and those curious about starting homeschooling. Set up and optimize simple, hyper-local Meta ad campaigns (targeting a 15-25 mile radius around Corona). Engage with the local community (responding to comments/DMs and interacting with local mom/parent groups). What We Are Looking For: Proven experience in hyper-local social media marketing (experience with family, kids, or educational brands is a huge plus). Ability to run basic, budget-friendly Facebook/Instagram ads. Strong copywriting skills that convert "scrolls into enrollments."