Logo Adjustment

Project Overview Please see the attached RINGGOLD logo. The mountain graphic represents the parent company. It must remain exactly as it is. Do not change, redraw, move or redesign the mountains. And keep the simple line at the bottom: a division of SIB Corp Your job is to remove the word RINGGOLD & Remove Insurance & Financial Service Inc and replace it with the new branch name: i-MAK Please use the name exactly as written: Lowercase i Hyphen Uppercase MAK Design Objective This is mainly a typography exercise. You can use the same colours in the existing logo - Grey, Green, black. We want to explore different font treatments for i-MAK while keeping the existing mountain graphic unchanged. The new i-MAK wordmark should have a different personality from RINGGOLD. However, it must still work well with the simple, strong and professional style of the mountains. The finished logo should feel: Professional Simple Strong Established Modern Connected to the parent company Please avoid fonts that are playful, decorative, extreme or difficult to read. Important Background The letters i, M, A and K represent the first initials of the four business partners. This gives us an opportunity to explore two different typography approaches. Concepts Required Please provide 10 different logo concepts in total. Group 1: One Typeface — 5 Concepts Create five different concepts where all the characters in i-MAK use the same typeface. Each concept should explore a different professional font or typographic style. All five concepts must include the existing mountain graphic. Group 2: Mixed Typeface Treatment — 5 Concepts Create five additional concepts where the letters i, M, A and K have small typographic differences. You may: Use slightly different fonts for the individual letters Give one or two letters a slightly different style Make subtle adjustments to the weight, width or shape of certain letters The differences must be subtle and controlled. Do not make every letter look completely unrelated. Do not make the logo busy or crazy. The complete name must still look like one professional wordmark. All five concepts must include the existing mountain graphic. Important Instructions Keep the mountain graphic exactly as supplied. Do not redraw or redesign the mountains. Do not add new symbols or icons. Do not change the company name. Do not use decorative or playful fonts. Keep the wordmark clean and easy to read. Make sure i-MAK and RINGGOLD look like branches of the same parent company. Show each concept clearly with the mountains in the background. The focus of this assignment is typography. Deliverables For the first presentation, please provide: Five concepts using one consistent typeface Five concepts using subtle differences between the letters Ten concepts in total Once a final concept is selected, please supply: Editable vector file: AI or EPS SVG file High-resolution PDF Transparent PNG JPG Colour, black and white versions The name of every font used The final logo must be fully editable and suitable for websites, presentations, stationery, signage and professional printing.