Logo Design for New Business

# Logo Design Brief — Top Order Digital Business overview Top Order Digital builds and manages websites for trade businesses (electricians, plumbers, landscapers, carpenters, cleaners) in Perth's northern suburbs, WA. The offer is websites plus ongoing hosting and management — a reliable, "set and forget" service. The name "Top Order" is a cricket term for the most dependable batters in a lineup — the ones you trust to perform. It signals reliability and quality, and should read that way even to people who don't follow cricket. What we need A logo with an **icon + wordmark** combination: - Icon: a subtle cricket-related nod (e.g. stumps, bat, ball) — but not literal or juvenile. Should feel professional first, cricket second. Avoid anything that reads as a sports club crest. - Wordmark: "Top Order Digital" in a clean, modern typeface. Needs to work as a standalone lockup and as icon-only (for favicons, social avatars). Style direction - Clean, modern, trustworthy — not playful or cartoonish - Should sit comfortably next to trade business branding (tradies are the target client, so it needs to feel approachable, not corporate-agency-slick) - Colour palette: open to designer suggestions, but avoid anything overly bright/startup-neon. Navy, charcoal, or earthy tones welcome as starting points. Deliverables required 1. **Primary logo** (icon + wordmark horizontal lockup) 2. **Icon-only mark** (for favicon, social profile pictures, app-style use) 3. **Wordmark-only version** (for contexts where the icon doesn't fit) 4. Each version in: - **Full colour** - **Black** (single colour) - **White** (for dark backgrounds) File formats needed - **Vector source files:** AI or EPS, plus editable SVG - **PNG** with transparent background (high-res, min 2000px wide) — for web and socials - **PDF** — for print use (business cards) - **Favicon-ready** square icon version (PNG, 512x512 minimum) ## Usage context (so the designer designs for real-world use, not just a mockup) - Website header (needs to work small, e.g. 40px tall) - Social media profile pictures (Facebook, Instagram — square/circle crop safe) - Business cards (needs to work in single colour print) - Email signature ## Budget & scope - Budget: **under $100 AUD** - Expect: 2–3 initial concepts, 2 rounds of revisions on the chosen concept - Full ownership/commercial rights to transfer on completion ## Timeline Flag your available turnaround when quoting — no fixed deadline, but ideally within 1–2 weeks of kickoff.