Logo Design for Self-Storage Holding Company (Multi-Brand Family)

Project Description We own and operate a self-storage portfolio across multiple states (NY, GA, FL) under a holding company called Stepping Stone Storage. Our individual facilities operate under their own local brand names (e.g., "Southside Storage," "Stockpiles Self Storage") — see attached examples. We need a logo for the holding company — Stepping Stone Storage — that visually ties into our existing facility-brand family through color and style, but is distinct enough to represent the parent company rather than a single physical location. Brand Direction Colors: Red (#E0202A), Blue (#1E78D6), White — must match our existing brand family (see attached logos). Wordmark style: Bold serif typeface, two-tone treatment (see attached examples — first portion of the name in red, remainder in blue). Icon: Open to your recommendation. Our facility logos use a building/roll-up-door illustration — for the holding company, we'd prefer something simpler or more corporate (not necessarily a literal building), since this mark represents the company, not a location. A subtle nod to the name ("stepping stone") is welcome but not required. Feel: Trustworthy, established, patriotic/Americana undertone (matching existing brands) — not playful or cartoonish. Additional style reference: We also like the overall composition style of the "Self Storage New Mexico" logo (attached) — the ascending building/skyline icon paired with a curved swoosh underline beneath the wordmark. Feel free to draw on that layout approach as inspiration alongside our existing brand family — not to be copied directly. Deliverables Primary logo (horizontal lockup) Secondary/stacked version Icon-only mark (for favicon, app icon, signage) Black & white / single-color version Vector files: AI, EPS, SVG Raster files: PNG (transparent background), high-res JPG Process Designer reviews attached reference logos and brand notes 2–3 initial concepts One revision round on selected concept Final files delivered in all formats above Requirements Portfolio showing logo/brand family work (multiple related brands under one parent, or franchise-style branding a plus) Comfortable working from an existing color palette and brand references rather than starting from a blank slate Clear communicator, able to hit a 1–2 week turnaround Attachments Southside Storage logo (facility brand example) Stockpiles Self Storage logo (facility brand example) Self Storage New Mexico logo (layout/style reference only) Rough concept sketch (directional only — not to be copied) Can you share 2–3 examples of logo work where you designed within an existing brand family or color system? What's your estimated turnaround time for this project? Is your fixed price inclusive of all deliverables listed above (vector + raster + all lockup versions)?